tag:blogger.com,1999:blog-62122885631601349632024-03-13T10:26:02.932-07:00CHC CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.comBlogger26125tag:blogger.com,1999:blog-6212288563160134963.post-24688273514567629632015-08-18T06:32:00.001-07:002015-08-18T06:32:36.669-07:00Interview with CBS Outdoor: Enhancing Coca-Cola's corporate image<div class="separator" style="clear: both; text-align: center;">
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<br />CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-77349372498090883262015-07-21T15:28:00.000-07:002015-07-22T14:39:09.452-07:00Interview with Rueben Wood, owner of Spaced Out Magazine<div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Rueben Wood is a celebrity journalist and owner of <a href="http://spacedoutmagazine.com/">Spaced Out Magazine</a>. Since its launch his website has received over 8.6 million hits and is fast becoming a valuable partner for several leading media brands and companies. </b></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Your known in the industry as a media icon and celebrity journalist but I wanted to start from the beginning. What was it like for you growing up in Brunswick, Georgia.? Was there ever any sign that you would wind up choosing this life?</b></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Rueben Wood of SOM Media Network</td></tr>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">For me growing up was
rough, my parents split when I was 7 years old, so I moved to Dawson, Ga. and
lived with my mother until i was 14. It was during this time i learned what it
meant to hustle. I got tired of getting only $5 every two weeks for allowance,
so i started selling snacks in the third grade. I would take my allowance,
figure out how much candy, drinks, and chips, i could buy, and how much food, i
could make at home that would sell. I went to school one day, and just started
selling food, candy, and drinks. I never really stopped selling stuff. By the
time I moved back to <st1:city w:st="on"><st1:place w:st="on">Brunswick</st1:place></st1:city>,
I was focused on studying the market, and I did. By the ninth grade I was a
fully fledged entrepreneur, and that's what i was known for! I didn’t think
growing up that I would be a celebrity journalist or owner of <a href="http://spacedoutmagazine.com/">Spaced Out Magazine</a>,
I just knew I could sell stuff, I’m very creative, and I love to cook.</span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="color: #434343; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14.0pt; mso-bidi-font-family: HelveticaNeue;"><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">When did you first start
thinking about celebrity journalism? What were the first things that got your
attention?</span></b><o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">In 2000 I did my first
freestyle, and from that I went into production. From that dancing, to singing
and being this musically inclined person, that led me into the entertainment
industry. When I graduated high school, I was determined to make it in the
industry, so did a lot of music both recording and producing, but in 2011 I
noticed as an indie artist there wasn’t much for us to promote ourselves. I
think it was meant to be like that, because that’s what sparked me to make a
change. I was new to journalism but always wrote songs, so i studied it and
looked at other magazines, but none of them captured me the way i wanted to
capture people. Most magazines fit into a category but i wanted to create one
that was more than just one category, it had to be something different and
worth it. So that's how I came up with <a href="http://spacedoutmagazine.com/">SOM</a>. </span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>You were once known as a Hip Hop and R&B act by the name of Yung Bank. How did this evolve to you becoming the owner of <a href="http://spacedoutmagazine.com/">Spaced Out Magazine</a> and the SOM Media Network?</b></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">I was signed to a distribution
agreement with Island Def Jam and Bright Lights Entertainment, back during that
time and I didn’t like my situation. After I left it, I thought having a
manager would help me do something different and be more of a benefit to me but
it wasn’t. I found myself losing out on deals from other major labels, and
being limited over all with my musical talent. Before I made the final decision
to make my transition to media fully, I asked myself did I tell my story? But I
knew music wasn’t the way for me to do that, helping others and creating the
next big thing was something better for me. Since growing up with the
entrepreneurial ambition, I just naturally made an easy transition to media
even though my fans were pissed. Once I became a legitimate business owner, I
began to work with many indie artist and major acts, so it was definitely
everything I knew it would be. </span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><span style="line-height: 24px;"><b>How do you balance your involvement with the business of being a celebrity journalist, whilst also supporting other projects such as your involvement of being a celebrity chef in the show “Small Kitchen Big Taste”?</b></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">Since cooking comes more
natural, it was easy to balance that. We have been in post production for
“Small Kitchen Big Taste” for sometime creating the best version of the show as
possible. Since it isn’t backed by other major networks I have more control
over the show and the reach it will have to consumers and fans. But sometimes
it is a struggle to do so much in one day, but it always pans out.</span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="color: #434343; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14.0pt; mso-bidi-font-family: HelveticaNeue;"><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What do you find the most rewarding
part of your job?</span></b><o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">Seeing the success of my
clients, and the artist I have helped. Also seeing the look on peoples faces
the first time they bite into something I’ve cooked. </span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="color: #434343; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14.0pt; mso-bidi-font-family: HelveticaNeue;"><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">What have been some of
biggest struggles you have faced in the industry?</span></b><o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">Poor Management, lack of
motivation, and understanding whose really loyal and right to associate with.</span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="color: #434343; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14.0pt; mso-bidi-font-family: HelveticaNeue;"><b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">So what advice would you
give to someone who is just starting to get into celebrity journalism?</span></b><o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 14pt;"><i><span style="color: #3d85c6;">Do your research, invest in
yourself, and find your own lane. Once you do these go to the top and don’t let
anyone tell you what you can’t do.</span></i><span style="color: #434343;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>Have you any plans (personal or business) that you can share with us about your future plans / goals / lifetime goals?</b></span></div>
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<i style="font-size: 14pt;"><span style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I’m pretty sure you will see
them manifest very soon! Stay tuned!</span></i><br />
<i style="font-size: 14pt;"><span style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></i>
<i style="font-size: 14pt;"><span style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></i>
<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18.4799995422363px;">Want to contact Rueben?</b><br />
<b><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18.4799995422363px;" /></b><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18.4799995422363px;">Email: </b><span style="background-color: white; font-family: league-gothic-1, league-gothic-2, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 3.5rem;"><b>info@spacedoutmagazine.com</b></span><br />
<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18.4799995422363px;"><span style="font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; line-height: 22.3999996185303px;">Phone: </span><span style="font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; line-height: 22.3999996185303px;"> </span></b><span style="background-color: white; font-family: league-gothic-1, league-gothic-2, 'Helvetica Neue', Helvetica, Arial, Verdana, sans-serif; line-height: 3.5rem;"><b>404-673-1180</b></span>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-48179780675924619142015-06-28T11:49:00.000-07:002015-06-29T17:21:21.288-07:00Interview with Matthew Anton, SEO Specialist<b><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Matt Anton is has been involved with the SEO industry since 2006, with his latest projects can be found on </span><span style="color: black;"><a href="http://mattanton.com/">mattanton.com</a></span></b><br />
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<tr><td class="tr-caption" style="text-align: center;">Matt Anton Co-founder of NJ Anton</td></tr>
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<b>You’re running an internet marketing & web development agency that’s generating some nice revenue. What has been the experience so far?</b><br />
<br />
<i style="background-color: white;"><span style="color: #3d85c6;">My experience has been that people either understand the importance of having a proper online presence or they don’t. While business relies heavily on communication and agreement, trying to convince someone their rankings or reputation matter online is an uphill battle; we choose to do business with those that understand this benefit versus educating them and selling them.</span></i><br />
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<b>Why SEO – how did you personally get interested in SEO and what drove you the most to found an agency focused on SEO and Marketing?</b><br />
<i><span style="color: #3d85c6;"><br /></span></i>
<i><span style="color: #3d85c6;">I first became interested in online marketing in 2006 when my brother Dan Anton and I were attempting to create a social network for gamers. Hard to believe we’ve been around as long as Reddit. During that time my focus was marketing and promoting the website. After spending months and years researching and testing I started to realize SEO was the best source of traffic because it was consistent and provided a fantastic ROI.</span></i><br />
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<b>Can you list a few of your agency’s best achievements for clients from a results perspective?</b><br />
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<i><span style="color: #3d85c6;">We don’t reveal a client’s rankings unless they allow us to share privately with other members. That said, you can look at testimonials from our products and services. You can see with over 1000 reviews and testimonials we have many more clients that simply don’t say anything but a smile and subscription (which we appreciate greatly)</span></i><br />
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<b>What according to you is the path the SEO industry is taking while going forward?</b><br />
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<i><span style="color: #3d85c6;">SEO or any type of data optimization and organization is going to continue to be important. Data is only getting more complicated, and algorithms need to sort it. Whether it’s SEO or something similar in the future, user experience and popularity will continue to fuel it. That’s why Crowd Search Me has been so successful.</span></i><br />
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<b>Do you think content marketing can be an effective replacement for SEO in future?</b><br />
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<i><span style="color: #3d85c6;">Content marketing has been a huge buzzword lately; it goes hand in hand with an SEO strategy but there is a law of diminishing returns. Sometimes content needs to be in the form of trust, with reviews, testimonials, interviews and not necessarily a how to article or video. Businesses need to focus on running their businesses, not turning into a magazine subscription.</span></i><br />
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<b>From your experiences of running an agency handling Website Development – what is the impact of responsive sites and good site designs in general on user metrics and organic traffic?</b><br />
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<span style="color: #3d85c6;"><i>Websites that don’t offer up a good experience are going to experience large bounce rates, and low average time spent on page, which Google hates to see. This will hurt your rankings, so a great user experience is always the first step.</i></span><br />
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<b>In your opinion, what are some of the best ways to build/earn links in the present time without violating Google’s guidelines?</b><br />
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<i><span style="color: #3d85c6;">I don’t believe in the black/white/gray hat SEO debate because it’s just noise. There is only 1 algorithm, and it’s our job to feed it near and long term. Any link building or “acquiring” is manipulation, so the best approach is to be smart about it and spread out your efforts.</span></i><br />
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<b>Where do you see your company and yourself in the next five years or so?</b><br />
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<i><span style="color: #3d85c6;">Sound like my mother in law on my first date with my now wife haha. I see myself constantly figuring out ways to help businesses gain an edge over their competition. Right now that vehicle is SEO. It’s a game that I love to play because the stakes are high and the rewards are lucrative and personally fulfilling to help someone else succeed online.</span></i><br />
<i><span style="color: #3d85c6;"><br /></span></i>
<b>Want to contact Matt?</b><br />
<b>Email: <span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 22.3999996185303px;">matt@njanton.com</span></b><br />
<b><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 22.3999996185303px;">Phone: </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 22.3999996185303px;"> </span><a href="tel:+16093724518" style="background-color: white; box-sizing: border-box; font-family: 'Helvetica Neue', Helvetica, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 22.3999996185303px; margin: 0px; outline: none; padding: 0px; text-decoration: none;">609 372 4518</a></b>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-42582485008733634612015-06-24T23:17:00.000-07:002015-06-24T23:17:16.609-07:00Interview with InVert CEO and Best Selling Business Author Hawk Mikado<div>
<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>Hawk Mikado is the CEO of <a href="http://invertstrategies.com/">InVert</a> and best selling author of the eBook<a href="http://nvrt.me/3Killers"> 'The 3 Major Challenges That Can Kill Your Business''.</a></b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b><br /></b></span></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Hawk Mikado CEO of InVert Strategies</td></tr>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>First off – can we have a little background information on you Hawk – </b></span></span><span style="background-color: white; color: #555555; font-family: Arial; font-size: 14.6666669845581px;"><b>Where do you live?</b> </span></div>
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<span style="font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><span style="color: #3d85c6;">I live in beautiful San Diego, when I’m not traveling to Las Vegas, Scottsdale, LA or Florida</span></i><span style="color: #555555;">.</span></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>What motivates you?</b></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Striving for excellence in everything I do.</i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>What inspires you?</b></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>My Wife Caitlin, my passion for seeing businesses grow, and my love for my work.</i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>By the time you were 18 you had built 6 companies, can you give some advice on choosing profitable niches?</b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Pick your target audience, and have a velvet rope of qualifications like annual revenue, salary, company size and title.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><span style="color: #3d85c6;">Pre-selling has been the number one way to grow my business. This is one of the strategies that we teach to our clients and in our programs. The principle is to sell your products or program to enough people that you get paid to develop a new product or program. I go more in depth with this in our Linked With Clients Online training, and in my other book The CMO Handbook. What I’ve found though, is most businesses need to address the first 3 challenges they face, before they can pre-sell</span></i><span style="color: #555555;">.</span></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>You've faced many struggles on your road to business success. How has your experiences helped </b></span></span><b style="color: #555555; font-family: Arial; font-size: 14.6666669845581px;">you to develop as a entrepreneur?</b></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>I overcame the challenges I faced by seeking out mentors who could help me through the pains and “demons” I had. I learned about psychology, Neurolinguistic Programing, Tactical Influence, Leadership, Accountability, and Mindset Shifting Techniques. Eventually I developed my own process that I call Neuro Communication Systems. I use the processes to remove immediate doubt, pain, fear, sadness, and more. Overall I’ve spent around $100k in my personal development, and I continue to invest in myself to continue to learn.</i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>If you were new and starting today, what would you do differently?</b></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>I would make finding a team a priority. Once I brought a business partner on we started to grow much faster. When you start a business as a solopreneur there really aren’t enough hours in the day to get everything done. Even when there are two people it is still a challenge to get everything done. When you have a team supporting you they take care of the day to day task you aren’t good at so you can focus on what you are good at. </i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>All 3 of the killers are key to avoiding, though. Your team gives you the space to focus on what you’re good at. </i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>I wish that I knew these 3 keys to begin with and it would have taken me 15 years less to build a 6 figure business.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>These are 3 Major challenges that every business will face at some point. The challenge becomes how to overcome them if you're in the middle of them AND how to avoid them if you haven't experienced them yet.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>In our eBook <a href="http://nvrt.me/3Killers">The 3 Major Challenges That Can Kill Your Business</a>... And How to Avoid Them we discuss the simple yet important keys to developing a business that will grow with you through the million and multi million dollar marks in your growth.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The best part about this is that these 3 “laws” of business are seen by businesses that are making multiple Billion’s to those just starting out.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The first challenge is all about your relationships. Building relationships with the leads you have, with new leads, and most importantly with your centers of influence who will bring you more leads.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>You’re not going to get the QUALIFIED leads your business needs to grow if you can’t get leads to come to your door in the first place. In our ebook we share very cool techniques on how to develop these relationships.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The second challenge is related to making sales. This means you have to convert the leads you get into PAYING customers. Yet not just any type of paying customer, you’re going to need some BIG-TICKET products & services that you can offer and sell.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The amount of energy you spend to land a $500 client is about the same as a $5,000 or event $50,000 client. So why are you focusing on the $500’s when you have $1,000’s laying at your door! We share with you some strategies and tactics to make the transition in the book.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The last is around your team. Most companies hire fast and fire slow... we believe that you should be hiring fast and fire faster.... ONLY if they’re not a good fit. The right team can make all of the difference, and having the tools that get you the results you want to begin with is even better.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Another part of your team are your center’s of influence. They are the JV’s, Affiliates, & promotional partners that give you the ability to leverage everything you’re doing.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>If you’re interested in learning all of these things you can download our book and watch the free training video inside as well.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Text InVert to 96000 or visit <a href="http://nvrt.me/3Killers">http://NVRT.ME/3Killers</a></i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<b><span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;">In your book ''The 3 Major challenges that can kill your business'' You wrote about 3 </span></span><span style="background-color: white; color: #555555; font-family: Arial; font-size: 14.6666669845581px;">'laws' that businesses should follow to grow successfully, How would you focus on the </span><span style="background-color: white; color: #555555; font-family: Arial; font-size: 14.6666669845581px;">challenge of getting customers to keep coming back – other than good service?</span></b></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Having great relationships with people is key, they like working with you and it’s fun and they see results. Usually once you solve a problem a new one is created so anticipating that can help with repeat business.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The other is to balance between developing new products, pre-selling, and fulfilling.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>There are 3 pillars of a business structure. Marketing/Sales, R&D/Production, & Admin/Operations.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Most companies put 50%+ into Admin/Operations 30% into R&D/Production and only 20% into Marketing/Sales. This is a recipe for disaster. How can your business grow, let alone survive, if you only give it what it needs 20% of the time.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Put 67% into Marketing and Sales. This doesn’t mean that you have to spend $7 out of $10 on marketing & sales, it means that you are investing 70% of your resources overall to attracting the right qualified leads, and a lot of them. Developing relationships with those leads to close sales. And those relationships will lead to centers of influence. One key with this is when your team builds relationships first and sells second your sales will increase by 199%... 300%... or over 1500% in our case.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>You put 23% into Admin and operations. This includes delivery of your services, products, programs, etc. YET Just because it's only 23% doesn’t mean that you’re going to want to slack on performance.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>The last part is your R&D and Productions. This 10% is crucial to your growth, AND your best results will come when you do 2 things. First is only create something after you’ve sold it (pre-selling) and second is create something new at least every 6 months to keep your company relevant. Your customers/clients will also have something new to buy.</i></span></span></div>
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<b><span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;">How do you keep your business focus – Do you have any </span></span><span style="background-color: white; color: #555555; font-family: Arial; font-size: 14.6666669845581px;">suggestions for entrepreneurs who are experiencing challenging times?</span></b></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>A friend of mine (Jim, Chess Now) who teaches chess to executives, taught me something priceless. The difference between a strategy and a tactic, how to know the difference, and when to take advantage of each.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>A strategy is a choice. A Tactic is an opportunity. And success comes from executing tactics as they present themselves, and leveraging strategies to keep you moving towards your goal.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>If you want to be successful, you will want to understand that some of your choices will take you off track, others will present opportunities. Learn from the choices you make, and take action on opportunities that are presented.</i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i><br /></i></span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>Also realize that you can’t do it all yourself. If you’re having a challenge, hire someone to solve it... no matter the cost. It will give you a much greater return than it will ever cost you. And increase your marketing and sales departments. Hire, Hire, Hire!</i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>Have you any plans (personal or business) that you can share with us about your future plans / goals / lifetime goals?</b></span></span></div>
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<span class="Apple-tab-span" style="background-color: white; font-size: 14.6666669845581px; white-space: pre;"><span style="color: #555555; font-family: Arial;"> </span></span></div>
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<span style="color: #3d85c6; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><i>This July I will be marrying Caitlin, my goal is to build my company and hire a CEO to take over while I pursue my political career to become the President of the United States.</i></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><br /></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>Want to contact Hawk?</b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>Email: Concierge@InVertStrategies.com</b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>Call: 855.350.4295</b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>To download your copy of this free book Go to <a href="http://nvrt.me/3killers">http://nvrt.me/3killers</a> </b></span></span></div>
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<span style="color: #555555; font-family: Arial;"><span style="background-color: white; font-size: 14.6666669845581px;"><b>or Text InVert to 96-000.</b></span></span></div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-60843127493198774472015-05-15T23:35:00.001-07:002015-05-17T03:02:41.501-07:00Interview Mr.Tricks CEO of Heavy Management Worldwide & Heavy Graphics Marketing <span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>Mr Tricks is the CEO of Heavy Graphics Marketing and Heavy management Worldwide both are U.S based companies and both have a long established history of brand development, Marketing & Artist Development.</b></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-4db-DIuZHks/VVbeu_UJVgI/AAAAAAAAARM/veBRrkIhAYA/s1600/MrTricks_by_glass_Stairs_.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/-4db-DIuZHks/VVbeu_UJVgI/AAAAAAAAARM/veBRrkIhAYA/s320/MrTricks_by_glass_Stairs_.jpg" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr.Tricks CEO</td></tr>
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>You are the co-owner of Heavy Graphics Print and Marketing Solutions and manage music artists under Heavy Management WorldWide, t</b></span><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>ell us a little more about these companies ?</b> </span><br />
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<i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">I am the CEO of Heavy Graphics Marketing, which I co-own with my amazing wife Celebrity Designer Gia and my multi-media partner Super Steve. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Heavy Management Worldwide does artist development, music submissions for outlets such as movies, commercials, endorsements and more. </span></span></i><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i><span style="color: #3d85c6;">Our main focus at this time is a young talented Hip Hop / R&B artist, which a lot of Major Labels are after him named <a href="http://salemofficial.com/">Aaron Salem</a>. Not only is he what’s new in Hip Hop, but is the next up and coming.</span></i><span style="color: #555555;"> </span></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>How did you get started in the marketing and music industry?</b></span><br />
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<i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">It kind of all happen at the same time. Back in 1999, I found myself becoming an accidental club promoter. Along side my friend Dj Eon, three girls dancers called “The Mad Skillz Queens”, and a female rapper named Wisdom Love. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">I decided to throw a party! I Decided to throw a house party. Over 300 people showed up to my apartment, so I said why not try a club? </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">I started doing parties in South Beach. I got some advice from one of Miami’s biggest promoters Fred DuBerry “Dew” of D.W.O., who told me “You have a good heart, people like and will follow you, and if you do it right, you can make more money than a doctor".</span></span></i><br />
<i><span style="color: #3d85c6;"><br style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">As it turns out, I went Heavy into promotions. Aside from club promotions, I began to get a lot of calls from other clubs and promoters, who saw our success and wanted me to give them concept and design ideas for their events. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Before I knew it, I was getting 4-5 phone calls weekly. One promoter mentioned, I’ll pay you for each idea and concept, before I knew it, I was selling over 20 ideas and concepts a week over the phone. </span></span></i><br />
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<i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">A good friend of mine, Miguel Paredes, who owned a printshop gave me an opportunity. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">As I was sitting on the box of flyers I was picking up from him for my event, he mentioned I was doing a lot of printing and selling a lot of concepts. He suggested for me to work with him and open up my own office for design and printing, and focus on the Hip Hop and Latin clients which was my target base .</span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">It was no brainer, I teamed up with another creative 16 year old named Thought 57, and opened Heavy Graphx 14 years ago. From there everything grew into the blessing it is today Heavy Graphics Marketing and Print Solutions. </span></span></i><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>How would you describe the job of an artist manager?</b></span><br />
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<i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">First of all for me, I must be a fan of the person I manage. That is why I only focus on one artist at a time. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">But, it would be hard to describe it as a job, it’s more of a choice of life for me. If you see my story, everything was chosen for me by God, I never said I wanted to be anything, I was just given opportunities and I took them all and so I became them. </span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">I believe God’s gift to us is our talent, and what we do with it is our gift to him.</span></span></i><br />
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<br style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" />
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/woqe_zOJI_s/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/woqe_zOJI_s?feature=player_embedded" style="clear: left; float: left;" width="320"></iframe><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>When is a new artist ready for management? How can he/she find a manager?</b></span><br />
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<span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i><span style="color: #3d85c6;">When the time is right, you won’t have to look, they will find you “When the student is ready, the teacher will appear”.</span><span style="color: #555555;"> </span></i></span></div>
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>Do you have any advice on how an up-and-coming artist should assess potential managers?</b></span><br />
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<span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i><span style="color: #3d85c6;">Keep it real, be honest, be you, work hard, stay focused, be grateful, humble and learn to have persistent patience.</span></i></span></div>
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<span style="background-color: white;"><b><span style="color: #555555; font-family: Helvetica Neue, Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">New technologies (social media, iTunes) have added a dynamic to the music industry. How do you continue to provide counsel to your clients even as the ground continues to shift under</span></span></b></span></div>
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<span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i><span style="color: #3d85c6;">By always staying ahead of the game. A lot of Wall Street Journal, Bloomberg, and Ted Talks. Constantly recreating myself and being aware of all new sources of marketing and promotions that are new and relevant .</span></i></span></div>
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>Where do you plan to take your business next?</b></span><br />
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<i><span style="color: #3d85c6;"><span style="background-color: white;"><span style="font-family: Helvetica Neue, Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">To transition Heavy Graphics Marketing into an advertising agency. To make Heavy Management Worldwide a platform for Music, where we will create a new “cool” for today’s youth, without the negativity, drugs, profane language, which is over used in today's music culture. </span></span></span><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Which I believe is not needed. </span></span></i><i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">“When I reach the end of this life as we know it, and I am standing in front of my Creator,</span><br style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">I would like to be able to say just one thing “ I have not one bit of talent left, because I used everything you gave me”.</span></span></i></div>
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<i><span style="color: #3d85c6;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><br /></span></span></i></div>
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<b><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Mr.Tricks</span><br style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">CEO</span><br style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Heavy Graphics Marketing</span><br style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Heavy Management World Wide</span><br style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Heavy Legacy Foundation</span></b></div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-54926146598228463012015-04-29T14:02:00.002-07:002015-04-29T14:32:28.402-07:00Interview with Pierre Coombes Managing Director of Big Wolf Marketing Ltd<div class="p0" style="margin-bottom: 0pt; margin-top: 0pt;">
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<b>Pierre Coombes is the Managing Director of <a href="http://bigwolfmarketing.com/">Big Wolf Marketing Limited</a> a British based global B2B sales company. <a href="http://bigwolfmarketing.com/">Big Wolf</a> has gained a renowned reputation as one of the UK's leading Sales specialists Marketing agencies.</b></div>
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<b>What does <a href="http://bigwolfmarketing.com/">Big Wolf Marketing Ltd</a> do and how is it different from other marketing agencies?</b><br />
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-RbwPRGQFBmU/VUFGw1zlrhI/AAAAAAAAAQo/s6bVJCAT-y0/s1600/Managing_Director_Pierre_Coombes.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-RbwPRGQFBmU/VUFGw1zlrhI/AAAAAAAAAQo/s6bVJCAT-y0/s1600/Managing_Director_Pierre_Coombes.jpg" height="214" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Pierre Coombes Managing Director of Big Wolf Marketing Ltd</td></tr>
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<span style="color: #3d85c6;"><i>At <a href="http://bigwolfmarketing.co.uk/">Bigwolfmarketing.co.uk</a> we are a specialist Telemarketing agency, but we also cater to other marketing needs like digital, design and even print. What differs us from the other Marketing agencies out there would be our real focus on value for money, by ensuring we create results in-line with our clients expectations. </i></span><br />
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<b>Can you describe yourself briefly? What is your passion? How did you get started and how did you become a Managing Director?</b><br />
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<i><span style="color: #3d85c6;">I'm passionate about people, psychology, methodology and of course as an entrepreneur challenges that yield the opportunities to created extended income for both my business and my clients.</span></i><br />
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<b>What's your day-to-day kind of role? What do you do day in day out?</b><br />
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<i><span style="color: #3d85c6;">Most of my day is spent consulting with clients, with the view to understand their businesses, challenges and short and long term goals. I also coach, train and talk at events, while at the same time, quite unusually I'm a very active MD, I do from time to time deliver active specialist telemarketing myself for corporate and high profile clients. </span></i><br />
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<b>What do you think are the main elements of a good marketing strategy?</b><br />
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<i><span style="color: #3d85c6;">There's really no one good marketing strategy for every business, for example some companies telemarketing doesn’t look to return a viable return on the investment and digital may be the leading route to return. Both myself and my team look at companies on an individual basis and look to understand their business model and then look to plan and implement a strategy that works uniquely for them.</span></i><br />
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<a href="http://2.bp.blogspot.com/-krwnggFhPTc/VUFHp1Io-zI/AAAAAAAAAQw/BCdk2t25Dcg/s1600/Pierre_Coombes_BigWolf_Marketing_red.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-krwnggFhPTc/VUFHp1Io-zI/AAAAAAAAAQw/BCdk2t25Dcg/s1600/Pierre_Coombes_BigWolf_Marketing_red.jpg" height="254" width="320" /></a></div>
<b>What is the biggest marketing mistake a business can make?</b><br />
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<span style="color: #3d85c6;"><i>Relying on 1 route to business, i.e just advertising or just email marketing, too many people make assumptions and place their eggs in too many baskets and that’s usually an unwise option. </i></span><br />
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<b>Concerning lead generation? Where do you think B2B vendors can find the most in-market sales opportunities today?</b><br />
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<i><span style="color: #3d85c6;">Well undoubtedly the internet isn’t a bad place to start, so having a central business platform online to best position your business is key. That said without real interaction, you cant do business, and thus as I’m sure you'd expect, Id over most suggestions for how to find most opportunities, say it is in the power of expert telemarketing to really give action.</span></i><br />
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<b>What can we expect from you in the future? What's to come? </b><br />
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<i><span style="color: #3d85c6;">I'm very excited to announce that not only do we have our flagship head-office in Reading Berk, our satellite Mayfair,London & Manhattan, New York offices, but we are launching a new Office in Valletta, Malta at the start of July the website will soon be up at www.bigwolf.com.mt </span></i><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 18px;"><b>Contact Pierre Coombes @ </b></span><span style="line-height: 18px;"><b><a href="http://bigwolfmarketing.com/">bigwolfmarketing.com</a></b></span></span></div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com2tag:blogger.com,1999:blog-6212288563160134963.post-45787014157242787872015-04-19T14:54:00.002-07:002015-04-19T16:08:08.846-07:00Interview with Urban Starz Media founder and music publicist Lashaun Turner<div class="MsoNormal">
<span lang="EN-US"><b>Lashaun Turner is the CEO and Founder of <a href="http://www.urbanstarzmedia.com/">Urban Starz Media</a>, a global media and leading urban publicist firm based in the United States. The company has grown from strength to strength representing music artists and building exposure in established online as well as print media. </b></span><br />
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<span lang="EN-US"><b>Give
us a little background on yourself. What have you done inside and outside of
music? What lead you to start <a href="http://www.urbanstarzmedia.com/">Urban Starz Media</a>?<o:p></o:p></b></span></div>
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<tr><td class="tr-caption" style="text-align: center;">Lashaun Turner CEO & Founder </td></tr>
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<span lang="EN-US"><i><span style="color: #3d85c6;">Outside of the business I’m a mother who
raised three kids, and now a grandmother. I’ve worked as a Registered Nurse for
25 years, and am an all-around Entrepreneur at heart. I’ve been involved with
several business ventures throughout the years and I’ve even sold Real Estate. </span></i></span></div>
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<span lang="EN-US"><i><span style="color: #3d85c6;"><br /></span></i></span></div>
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<span lang="EN-US"><i><span style="color: #3d85c6;">The Music Industry and Public Relations
however sort of picked me! I began social networking back in the days when
Black Planet & Myspace first became popular social networks. I was a very
active member of the News sections and forums and began to develop an online
persona that I parlayed into my own popular Blog and Radio show known as the
“Ms Rant” show. I became a You-Tube partner and was even interviewed by the
Associated Press. Eventually I started getting approached by indie artists to
do write-ups and features on them and that’s how I was introduced to the indie
music industry. After that I became an established blogger & contributor on
other popular globally recognized magazines like YoRaps, and Gorilla Leak. I
realized that the connections I’d made over the years social networking and my
ability to write were a skill set publicists have, and, artists would pay for-
so I launched my company with a focus on becoming a strong voice for the Urban
Artist and Entrepreneur in the emerging New Media realm that is the Internet.</span></i></span></div>
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<b><span lang="EN-US">The
world of PR is awfully elusive to most musicians. Can you give us a breakdown
of what most music publicists do?<o:p></o:p></span></b></div>
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<b><span lang="EN-US"><br /></span></b></div>
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<span lang="EN-US"><i><span style="color: #3d85c6;">Generally Music Publicists work to get
media exposure for Artists through online or print coverage, and via radio or
television interviews, radio airplay, and Social Media.</span></i></span></div>
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<span lang="EN-US"><i><span style="color: #3d85c6;"><br /></span></i></span></div>
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<span lang="EN-US"><i><span style="color: #3d85c6;">I specifically work in the URBAN GENRE of
music with up & coming artists. I have placed clients in HYPE MAGAZINE,
SOURCE MAGAZINE AM/FM/STREAMING RADIO, and other premium Hiphop/Urban Culture
sites.</span></i><a href="https://www.blogger.com/null" name="_GoBack"></a></span></div>
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<span lang="EN-US"><br /></span></div>
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<b><span lang="EN-US">What
do you find the most rewarding part of your job?<o:p></o:p></span></b></div>
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<b><span lang="EN-US"><br /></span></b></div>
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<span lang="EN-US"><span style="color: #3d85c6;"><i>I enjoy helping independent artist who are
seriously trying to get to the next level, exceed in their music careers. It’s
very satisfying to watch the motivation and encouragement an artist gets when
they start to see people outside of their friends and family experience and
interact with their music. Recently I was able to place a client in the HYPE
Magazine and SOURCE on the same day , the excitement was palpable and the
artist and the whole team felt like they were finally getting the recognition
they’ve worked hard for. Their efforts are paying off- that’s what I enjoy,
helping artists see a payoff from their exposure.</i></span></span></div>
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<b><span lang="EN-US">What
have been some of biggest struggles you have faced in the industry?<o:p></o:p></span></b></div>
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<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i>Some of the downfalls I think are related
to the fact that these artists are struggling for the most part. Many of them
are maintaining jobs while trying to have a music career at the same time. It’s
a difficult proposition because to have any measure of success in this industry
you MUST invest in yourself and that means you must have a budget. At the same
time you have to be able to dedicate your time & energy to your music like
it’s a full-time job. Therefore one of the downfalls I run onto is not being
able to work with someone either because they have no budget or in some
instances if they do, they don’t have time for interviews, questionnaires, making
appearances and building social media fans & followers, which are all
crucial elements in the exposure process.</i></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i>Another challenge in working with some
artists is that many haven’t taken the time to educate themselves on the
business of music and branding. There are a lot of “hobbyist” artists out
there.</i></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">There
is always debate within the music industry on the state it is in, some say it
is dying, others that it is evolving. What are your thoughts?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">It has definitely changed and therefore I
would prefer to say evolved. I think to some extent the MUSIC itself is
questionable right now because of the over-saturation of artists now able to put
out songs, 3-4 a day (YIKES) lol.. Anyone can download a beat and become a
music artist, distribute their songs on ITUNES and now – you have this state of
Music. </span></i></span><br />
<i><span style="color: #3d85c6;"><br /></span></i>
<i><span style="color: #3d85c6;">As an Entrepreneur I see all types of
potential to be active in this business called music. The Music industry will
never die- but it will continue to change.</span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">At
what point do you recommend that an artist start working with a music
publicist?</span></b><br />
<div class="separator" style="clear: both; text-align: center;">
<b><span lang="EN-US"></span></b></div>
<b><span lang="EN-US"><o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">When they have the basics – a manager, a
project ( GREAT MUSIC) and a budget.
When an artist has taken care of the legalities of their music, and exhausted
the reach of their manager’s contacts-it’s time to look at getting a publicist.
If you've managed to build some local buzz and you want to expand your reach-
think about hiring a Publicist.</span></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">People
make a big deal about getting radio play still. Is this still as relevant for
the modern artist? If so, how does that work?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<a href="http://4.bp.blogspot.com/-HJvok2PxI24/VTQkxPYXlAI/AAAAAAAAAQU/oDSIH775mKU/s1600/urbanstarzflyer1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://4.bp.blogspot.com/-HJvok2PxI24/VTQkxPYXlAI/AAAAAAAAAQU/oDSIH775mKU/s1600/urbanstarzflyer1.png" height="320" width="233" /></a><span lang="EN-US"><i><span style="color: #3d85c6;">Radio play is mainly through internet
stations for indie artists. And yes radio- terrestrial, satellite –all still
important. But as we know the Record Labels/ mainstream artists have and
continue to dominate traditional radio. There are very few stations and
programs on AM/FM radio that will play independent music. There are some but
few. So I think its great if you can get it- but, you can still succeed without
it initially. Now don’t get me wrong having a song on the radio is MAJOR and a
good look no matter what. There are a few major internet radio stations as well
tho – and a lot of people do actually stream music on their mobile devices and
such. Internet radio is going to surpass the others eventually..</span></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">What
are the qualities you've found in the most successful artists you’ve worked
with? What has stopped artists you’ve worked with from being successful?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">Successful artists are passionate about
what they do- beyond driven, more like obsessed. Work ethic is extremely important. An artist
willing to work hard, listen, and learn the business of music is on to a
successful path. It’s the old make plan and work it. Strategize build a team
and go to work. Making the music is the easy part. </span></i></span></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">I’ve worked with artists who I thought had
great potential but didn’t want to do anything to promote themselves. They
turned out to be hobbyist, wanted everything handed to them instead of working
collaboratively. Its one thing to hire a publicist to get the exposure
opportunity- but it’s the artist who has to engage his/her fans. </span></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">Last
question: for anyone wanting to work in this industry, what would be your best
advice for them?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<i><span style="color: #3d85c6;"><span lang="EN-US">Step your game up. Learn the business. Get
your music legal, copy-written and join a PRO. Surround yourself with
knowledgeable an energetic people who support you and can give constructive
criticism. Enjoy the ride and whatever else you do- make great music</span><span lang="EN-US" style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-symbol-font-family: Wingdings;">J</span></span></i></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-symbol-font-family: Wingdings;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Lashaun Turner CEO URBAN STARZ MEDIA &
P.R</span></div>
<div class="MsoNormal">
<span lang="EN-US">Twitter@TrcSocialMedia</span></div>
<div class="MsoNormal">
<span lang="EN-US">FB@ LashaunTurnerPR</span></div>
<br />
<div class="MsoNormal">
<span lang="EN-US">IG-@URBANSTARZMEDIA</span></div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-90444235268192762392015-04-16T17:02:00.000-07:002015-04-16T17:05:35.453-07:00Interview with AMG music mogul and founder Devon Brabham! <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-05Oa2wJuOLo/VTBLQeB_qVI/AAAAAAAAAP4/ak4QDCQl82M/s1600/db1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-05Oa2wJuOLo/VTBLQeB_qVI/AAAAAAAAAP4/ak4QDCQl82M/s1600/db1.jpg" height="320" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">AMG Founder Devon Brabham</td></tr>
</tbody></table>
<div class="MsoNormal">
<b><span lang="EN-US">A<a href="http://www.americanmonsterguild.org/">MERICAN MONSTER GUILD</a> (AMG) is a Music Management company founded in 2010 by Devon
Brabham out of a basic need for a management company created for artist
development, booking, talent agency for upcoming artists and premier musical
expression. Since its origination, <a href="http://www.americanmonsterguild.org/">AMG</a> has expanded to such midwestern
locations as Chicago, Texas, Detroit, Mississippi and the newest expansion is
in South Africa.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US">Over
the past 5 years under the direction of its founder and CEO Devon Brabham, the
company has traveled the world over constructing opportunities for artists
including concerts and showcases. Devon started his music management career at
21 years of age and has served as an independent A&R for several
independent labels, most recently, Indie Music Factory.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHAT
MADE YOU DECIDE TO START THE BUSINESS?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">My younger brother Darek Brabham and I started
a platform for Independent Artists, DJ’s, Producers, Dancers, Writers, and
Urban Performers from all walks of life. After he passed I decided that Las
Vegas and the world were ready for this entertainment platform uniquely created
for artists to be heard around the world.</span></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHAT
DOES YOUR COMPANY DO? <o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><a href="http://www.americanmonsterguild.org/">American Monster Guild</a> re-brands artists in
order to facilitate their growth. <a href="http://www.americanmonsterguild.org/">AMG</a> teaches artists about their brand, the
legal processes, and procedures necessary in order to gain fans and traction on
their growth and potential. Through strategic promotion and marketing <a href="http://www.americanmonsterguild.org/">AMG</a> gives
artists diverse exposure and more opportunities to showcase their talents
through exposure, distribution, promotion, marketing and network relationships.
<a href="http://www.americanmonsterguild.org/">American Monster Guild</a> has the proven platform to catapult artists to the next
level of their career.</span><b><o:p></o:p></b></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHAT
IS THE BIGGEST REASON AN ARTIST WOULD WANT TO WORK WITH YOU?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i>Our mission at <a href="http://www.americanmonsterguild.org/">AMG</a> is to elevate, teach,
and develop artists at all levels of experience in order to expand their musical
and individual brand exposure. Through our showcase platform and management
structure, artists can be assured that their music and brand will not only
impact music fans regionally, but also reach beyond the local area and into
other major music markets across the United States.</i></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i><br /></i></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i><a href="http://www.americanmonsterguild.org/">AMG</a> is most known for the artist showcases
we put on and the type of artists that sign up and flock to an American Monster
Guild showcase. We are currently in
negotiations with several promoters in order to enter into touring agreements
that will provide more national opportunities for <a href="http://www.americanmonsterguild.org/">AMG</a> Artists. Our company is growing and has become a
respected & known entity in the entertainment industry in Las Vegas. Now with a stronghold on the Las Vegas music
scene we are branching out and gaining recognition and momentum across the U.S.A.
This ultimately is the reason artists and other businesses want to work with
us.</i></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHAT
ARE SOME OF THE BIGGEST CHALLENGES IN RUNNING THE TYPE OF COMPANY THAT YOU DO?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">Ensuring that every day that <a href="http://www.americanmonsterguild.org/">AMG</a> reaches a
new group of fans, DJ pool’s, producer pools, or community. <a href="http://www.americanmonsterguild.org/">AMG</a> is focused on
changing lives, and improving independent artist’s lives and teaching them
business savvy techniques.</span></i></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHAT
ARE THE NAMES OF YOUR CURRENT ARTISTS AND WHAT PROJECTS ARE YOU WORKING ON?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="color: #3d85c6;"><i>There are several projects that we have in
the works. There is an <a href="http://www.americanmonsterguild.org/">AMG</a> compilation album slated for summer 2015 which will
feature production from some of the hottest upcoming producers and talented <a href="http://www.americanmonsterguild.org/">AMG</a>
artists. Our current roster artists are - VIP, Eddie Fuse, EC2RX, Bono DaKidd,
Tray Hazit, Bravo, Rob Mack, Nitti Bo, Howell, Doe Balla. And our newest
signing is the multi -talented Boogie Madeoff. Our company is growing and so
are all the artists we manage. </i></span><a href="https://www.blogger.com/null" name="_GoBack"></a></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<b><span lang="EN-US">WHERE
CAN PEOPLE CONNECT WITH AMG AT?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">The company contact phone number is
702-416-6828 and email address is <a href="mailto:americanmonsterguild@gmail.com">americanmonsterguild@gmail.com</a>.</span></i></span></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;"><br /></span></i></span></div>
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">Fans can connect with us on Facebook -<a href="http://www.facebook.com/Americanmonsterguild">http://www.facebook.com/Americanmonsterguild</a></span></i></span></div>
<br />
<div class="MsoNormal">
<span lang="EN-US"><i><span style="color: #3d85c6;">Media Inquiries to URBAN STARZ MEDIA
&P.R c/o Lashaun Turner (951) 665-8365 UrbanStarzMedia@gmail.com</span></i></span></div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-87535747992907819962015-04-06T17:02:00.000-07:002015-04-06T18:02:50.020-07:00Interview with Stingray Advisory Group LLC Owner and Co-Owner of Gold Leaf Designs LLC Leandra Williams <div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<span lang="EN-US"><b>Leandra Williams is the owner of Stingray Advisory Group LLC and co-owner of Gold Leaf Designs LLC. The companies dynamic solutions allow business to reach the next level of growth by focusing on key areas of developing marketing strategy development, financial review and strategic planning. </b></span><br />
<span lang="EN-US"><b><br /></b></span>
<span lang="EN-US"><b>1.Tell us a little bit about yourself and your entrepreneurial
journey.</b></span></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-b3yug0lIIOc/VSMjOZZ2XwI/AAAAAAAAAPQ/IHwXTw72YkE/s1600/2014_Headshot.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-b3yug0lIIOc/VSMjOZZ2XwI/AAAAAAAAAPQ/IHwXTw72YkE/s1600/2014_Headshot.jpg" height="200" width="163" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Leandra Williams</td></tr>
</tbody></table>
<i><span style="color: #3d85c6;"><span lang="EN-US">I have always had a passion for learning. I obtained my Bachelors
degree with a dual major in Business Administration & Computer Technology.
After completing that program, I earned my Masters of Business Administration
with a Strategic Business Management concentration. I knew that I wanted to
have a speciality focus as well so I looked for a program that was of interest
to me and could add additional value to my, at that time, current skill set.
That led me to completing a Forensic Accounting certification program. While I
was in school, I was working in the corporate world in banking and finance.
During that time, I experienced the economic turn back in 2008. Nonetheless, I
had the opportunity to work in several different areas as I was promoted within
the organization. I worked with business clients a relationship manager and was
able to learn about different industries, their strengths and the challenges
they were facing. As I was completing my forensic accounting program, I was
evaluating my career path and my next steps. The corporate world really wasn</span><span lang="EN-US">’</span><span lang="EN-US">t
the ideal fit for me and the culture was not a match. I knew that I could be
doing more with my talents and abilities. After conversations with family and
trusted colleagues, I went to the drawing board to figure out if I branched out
on my own, what would my company look like, who would it serve and how would we
operate. From that, <a href="http://www.stingrayadvisorygroup.com/"><span class="Hyperlink0"><span style="color: black; font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-hansi-font-family: "Arial Unicode MS";">Stingray Advisory Group</span></span></a>
& <a href="http://www.goldleafdesignsllc.com/"><span class="Hyperlink0"><span style="color: black; font-family: Helvetica; mso-bidi-font-family: "Times New Roman"; mso-hansi-font-family: "Arial Unicode MS";">Gold Leaf Designs</span></span></a>
were formed. Though they are unique entities, they have a great synergy based
on the clientele each company serves. They have provided me with the ability to
bring my interests and passions into the workplace everyday. </span></span></i></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<b><span lang="EN-US">2.Let</span><span lang="FR">’</span><span lang="EN-US">s discuss how you help
businesses. Exactly what is <a href="http://www.stingrayadvisorygroup.com/">Stingray Advisory Group</a> consulting?</span></b></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<i><span style="color: #3d85c6;"><span lang="EN-US"><a href="http://www.stingrayadvisorygroup.com/">Stingray Advisory Group</a> assists people who either have an idea that
they are looking to get off the ground or existing companies who want to take
their business to the next level. We create dynamic customized solutions for
business growth. Our main focus areas are: <a href="http://www.stingrayadvisorygroup.com/services.html">strategic planning</a>, <a href="http://www.stingrayadvisorygroup.com/services.html">fraud preventiontraining</a>, marketing concept development & implementation and website
creation. It</span><span lang="EN-US">’</span><span lang="EN-US">s very rewarding being able to work hand-in-hand with fellow
entrepreneurs and business owners and be impactful in the success of their
operations.</span></span></i></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<b><span lang="EN-US">3.What</span><span lang="FR">’</span><span lang="EN-US">s the common misconception
business owners have about expanding and increasing their revenue?</span></b></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<i><span style="color: #3d85c6;"><span lang="EN-US">One common misconception is that there</span><span lang="EN-US">’</span><span lang="EN-US">s only one way
to do it-by spending money. Each business is unique. We are able to really
learn more about the clients we work with, where they</span><span lang="EN-US">’</span><span lang="EN-US">re at today
and what their goals are. The answer might be increasing marketing or it may be
to review their current marketing efforts because they are missing their target
audience. There may be ways to reduce expenditures, increase revenue or
reallocate resources. We love being able to really analysis an organization</span><span lang="EN-US">’</span><span lang="EN-US">s
position and figure out how to best meet their needs and help them take that
next step.</span></span></i></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<span lang="EN-US"><b>4.What has been your biggest business challenge as a business
advisor? </b></span></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<i><span style="color: #3d85c6;"><span lang="EN-US">One of our biggest challenges as <a href="http://www.stingrayadvisorygroup.com/meet-our-team.html">advisors</a> is separating ourselves
from the previous perception of consultants. Unfortunately the term </span><span lang="EN-US">“</span><span lang="EN-US">consultant</span><span lang="EN-US">” </span><span lang="EN-US">can
have a negative connotation these days, though unfair. We pride ourselves on
developing long-term relationships with our clients and being accessible,
reliable partners. We are hands-on when it comes to the implementation of the
solutions we recommend. Clients can be confident that we will be with them
every step of the way. We don</span><span lang="EN-US">’</span><span lang="EN-US">t just provide a recommendation without the
tools, guidance and support to see it through.</span></span></i></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<b><span lang="EN-US">5.You</span><span lang="FR">’</span><span lang="EN-US">re the owner of <a href="http://www.stingrayadvisorygroup.com/">Stingray Advisory Group</a> and co-owner of <a href="http://www.goldleafdesignsllc.com/">Gold Leaf Designs</a>. How do you manage all of your
personal and business activities?</span></b></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<br /></div>
<div class="Body" style="border: none; mso-padding-alt: 0cm 0cm 0cm 0cm; text-align: justify;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/ZxgTeZx-qxM/0.jpg" frameborder="0" height="266" src="http://www.youtube.com/embed/ZxgTeZx-qxM?feature=player_embedded" style="clear: left; float: left;" width="320"></iframe><i><span style="color: #3d85c6;"><span lang="EN-US">Time management is crucial for me. I am the type of personal that
writes to-do lists, prioritizes tasks, use calendars and reminders, all of
those types of things. I like being organized, which is good, because it would
be very challenging to keep everything in place otherwise. I think you can
always make time for what</span><span lang="EN-US">’</span><span lang="EN-US">s important, whether that</span><span lang="EN-US">’</span><span lang="EN-US">s
completing a business project or spending time with family and friends. I fully
believe in a work-life balance. </span></span></i></div>
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<span lang="EN-US"><b>6.What do you see as the business issues advisors should be
addressing over the next one?</b></span></div>
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<i><span style="color: #3d85c6;"><span lang="EN-US">All business issues are important however the biggest issue that we</span><span lang="EN-US">’</span><span lang="EN-US">re
working to address with clients is around the importance of fraud prevention
and risk management measures. Unfortunately fraud is an area that is a growing
concern however it tends to be something small businesses in particular are
reactive to versus proactive. When <a href="http://www.stingrayadvisorygroup.com/services.html">fraud</a> takes place in a small business, it is
typically under-reported and can be detrimental to their operations. We are
working to increase awareness of this issue with our clients and help them take
necessary steps to identify the potential risks and mitigate them as best
possible.</span></span></i></div>
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<span lang="EN-US"><b>7.What would you like to tell professionals trying to build their
business?</b></span></div>
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<i><span style="color: #3d85c6;"><span lang="EN-US">To determine where their strengths and interests lie up front. As
entrepreneurs, we can easily take too much on our plates and try to manage
everything. It</span><span lang="EN-US">’</span><span lang="EN-US">s just not realistic or healthy to try and operate efficiently that
way long-term. I can certainly understand financially hindrances initially.
Being strategic in your focus and understanding what you can realistically do
based on not only your abilities but passion, will help highlight what needs to
be delegated or outsourced. Utilizing resources and assistance when needed can
really help set your business up for long-term success.</span></span></i><br />
<i><span style="color: #3d85c6;"><span lang="EN-US"><br /></span></span></i>
<b>Contact Leandra Williams @ <a href="http://www.stingrayadvisorygroup.com/">www.stingrayadvisorygroup.com</a> & <a href="http://www.goldleafdesignsllc.com/">www.goldleafdesignsllc.com</a></b>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-64943429744777455652015-03-23T03:55:00.001-07:002015-03-29T06:15:54.055-07:00Interview with Digital Gorkha Founder Hitesh Malviya<div class="MsoNormal">
<span lang="EN-US"><b><span style="line-height: 115%;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12pt;">Hitesh Malviya is the co-founder of Digital Gorkha. The company is revolutionising</span></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 12pt; line-height: 115%;"> the way consumers interface their registration details providing fast and secure service to users. </span></b></span><br />
<span lang="EN-US" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><b><br /></b></span>
<span lang="EN-US" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><b>What is Digital Gorkha and what problem does it solve?</b><o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-neOqeNO7hIo/VQ_zjxcGS4I/AAAAAAAAAO8/frOI0JlidsI/s1600/gorkha.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-neOqeNO7hIo/VQ_zjxcGS4I/AAAAAAAAAO8/frOI0JlidsI/s1600/gorkha.JPG" height="232" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">www.digitalgorkha.com</td></tr>
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<span lang="EN-US" style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><i>Everywhere we go, any office, any society we need to fill our details in an old eared visitor
book. That can be tampered by filling wrong details and mobile number ( no
verification of identity here). If any
criminal tamper with this data and get access to premises and check out safely.
There will be no trace back will be behind in these visitor records. And even
we want to view old records, we found them inked and not proper format to
understand. So security of a resident is a concern here.<o:p></o:p></i></span></div>
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<span style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><br /></i></span></div>
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<span lang="EN-US" style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><i>We
replaced visitor book with an android application. <a href="http://www.digitalgorkha.com/">Gorkha</a> brings a paperless
solution to make visitor registration things more easy and faster. It verify mobile number of first time
visitor, capture his/her image , get his required information and send and
confirmation SMS/CALL to resident/recipient. They can only check in once get
confirmation from recipients. Their data is instantly uploaded on a server, residents can view visitor information with
their check in/checkout time from their dashboard.</i><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><b>How did the idea for Digital Gorkha come about?</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><i><span style="color: #3d85c6;">Wherever
I go, any society or office, front desk ask me to fill my details in Visitor
register, many people write fake details, no one cares to verify you. They just
ask you whom your meeting and write your details and send you in. I thought about
this process deeply and found if some guy checks into the premises and comes out cleanly after murdering someone. Do you have any proof to recognize him rather
than that visitor book and low pixel CCTV Camera. If he tampers his details in visitor book and
everyone does, how will you find him. No clues and thousands of such incidents
happen every day in every corner of the world.
I decided to make a solution to make this process more sleek and
secure. I and Suraj (Co-founder) discussed and designed the concept of Visitor
registration app and named it <a href="http://www.digitalgorkha.com/">Digital Gorkha</a>. The Application is developed by the team of Ramakant Yadav and Vinay Thakar. </span></i><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><b>Tell us a bit
about your background?</b></span></div>
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<span style="color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><span lang="EN-US" style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">I come from a small town of Rajasthan. Hacking excited me in
my earlier days in college. Started a blog on hacking in my 2<sup>nd</sup> year of
engineering, Later I started an online discussion form and built a cyber army
with few of my hacker friends. We named it Hindustan cyber force. Released a
Book Hackdecoders on hacking techniques. I don’t wanna stop, I was always in
hurry to do something BIG, still I am. Later I decided to start a company to
provide ethical hacking training, penetration testing services. HCF Information and security private limited
(</span><span lang="EN-US" style="text-indent: -18pt;"><a href="http://www.hcf.co.in/"><span style="font-size: 12.0pt; line-height: 115%;">www.hcf.co.in</span></a></span><span lang="EN-US" style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">) incorporated in Noida ,
while I was still studying in final year of my college. I stayed with HCF
infosec for two years, Later I took an exit from the company to start another
venture. I Moved to Mumbai and cofounded Sriyaan technologies. Sriyaan technologies
helped to me to make my ideas into reality. I am currently working on three
different startups, Mediico- a platform connecting patients with
healthcare (www.mediico.com), <a href="http://www.digitalgorkha.com/">Digital gorkha</a>- App which store visitor info in
the cloud(<a href="http://www.digitalgorkha.com/">www.digitalgorkha.com</a>). And Xpose- a parental control app.</span></i></span></div>
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<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-o4JPQYESK0w/VQ_x-6RPvvI/AAAAAAAAAOw/OEbXIby7BBE/s1600/10712967_778012208907651_6250511148823553638_n.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-o4JPQYESK0w/VQ_x-6RPvvI/AAAAAAAAAOw/OEbXIby7BBE/s1600/10712967_778012208907651_6250511148823553638_n.jpg" height="320" width="258" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Digital Gorkha Founder Hitesh Malviya</td></tr>
</tbody></table>
<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><b>What has been
your biggest challenge so far as an entrepreneur?</b><o:p></o:p></span></div>
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<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><br /></span></div>
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<span style="background-color: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-size: 12pt; line-height: 115%;">Cash flow is essential to small business
survival, yet many entrepreneurs struggle to pay the bills (let alone
themselves) while they’re waiting for checks to arrive. Part of the problem
stems from delayed invoicing, which is common in the entrepreneurial world. You
perform a job, send an invoice, then get paid (hopefully) 30 days later. In the
meantime, you have to pay everything from your employees or contractors to your
mortgage to your grocery bill. Waiting to get paid can make it difficult to get
by – and when a customer doesn’t pay, you can risk everything. </span><span style="font-size: 12pt; line-height: 115%;">Even though cash flow is fine, it seems you
never have enough in your budget to market your company to its full potential. </span><span style="font-size: 12pt; line-height: 115%;">An entrepreneur’s life is not enviable, at
least in the beginning. It’s extremely easy to get discouraged when something
goes wrong or when you’re not growing as fast as you’d like. Self-doubt creeps
in, and you feel like giving up.</span></i></span></div>
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<span lang="EN-US" style="color: #555555; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="background: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>What do you think are the most important
factors that will make a Digital Gorkha success?</b><o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: #555555; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="background: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="background: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><i>First Factor: everywhere we go, we find an visitor book, we can replace that with our
application, So there is huge market opportunities in India and rest of the
world. </i></span><br />
<span lang="EN-US" style="background: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><i><br /></i></span></div>
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<span style="background-color: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i><span style="line-height: 115%;">Second Factor: we are the first mover in the </span><span style="line-height: 18.3999996185303px;">industry</span><span style="line-height: 115%;"> who came out with the visitor registration mobile application, this factor can lead us to </span><span style="line-height: 18.3999996185303px;">success</span><span style="line-height: 115%;">. </span></i></span><br />
<i><span style="color: #3d85c6;"><br /></span></i></div>
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<span lang="EN-US" style="background: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><i>Third Factor:
People don’t compromise on their security & we providing security to
residents in some way.</i></span><o:p></o:p></span></div>
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<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><br /></span></div>
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<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><b>What words of
advice would you give to other entrepreneurs?</b><o:p></o:p></span></div>
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<span lang="EN-US" style="background: white; color: #555555; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Helvetica;"><br /></span></div>
<span style="background-color: white; color: #3d85c6; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12pt; line-height: 115%;"><i>Do what you love and
start what you think, this is the right time, An Idea is nothing without
execution. Start doing rather than only thinking. If your steady on your
business progress, no one can stop you to touch a billion dollar mark, it might
take time but one day you will achieve anyhow.</i></span><br />
<span style="background-color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12pt; line-height: 115%;"><br /></span>
<span style="background-color: white; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: 12pt; line-height: 115%;">Visit Digital Gorkha @ <a href="http://www.digitalgorkha.com/">www.digitalgorkha.com</a></span>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-80554460186308797602015-03-20T17:57:00.002-07:002015-03-29T06:13:55.313-07:00Interview with Derek Joseph, Founder of Social Photo Booth<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">Derek Joseph is the founder and CEO of Social <a href="http://www.socialphotobooth.ca/">Photo Booth</a>. The success of the innovative Canadian based company has seen its rapid growth from its beginnings in Ottawa to now being available in both Montreal and Toronto. </span></span></b><br />
<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;"><br /></span></span></b>
<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">Describe your entrepreneurial story, including the genius behind the </span></span></b><br />
<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">S</span></span></b><b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">ocial <a href="http://www.socialphotobooth.ca/">Photo Booth</a>.</span></b><br />
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<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"></span></b></div>
<a href="http://4.bp.blogspot.com/-1x5J20XUip8/VQzOu3ZtY5I/AAAAAAAAAOM/-ZfLt9kI1Go/s1600/LOGO_SPB_RedSmall.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://4.bp.blogspot.com/-1x5J20XUip8/VQzOu3ZtY5I/AAAAAAAAAOM/-ZfLt9kI1Go/s1600/LOGO_SPB_RedSmall.jpg" height="192" width="200" /></a><br />
<span style="background-color: white; color: #3d85c6;"><i><span style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Social </span><a href="http://www.socialphotobooth.ca/" style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Photo Booth</a><span style="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"> started as an idea in late 2012. I was at a wedding and there was a DIY basic photo booth which was starting to get a little popular. At that time the idea came to mind of commercializing it & doing it in a professional way to target more than just weddings but also businesses & help them in their marketing strategies using a fun & creative way. The company started as a small experiment with a bunch of different ideas being tested until some solid services were established.</span></i></span><br />
<br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" />
<b><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">What is some of the new tech behind the Social <a href="http://www.socialphotobooth.ca/">Photo Booth</a>?</span></b><br />
<b><br /></b>
<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>Social <a href="http://www.socialphotobooth.ca/">Photo Booth</a> uses state of art technology with high end equipment to produce the best quality of pictures which is instantly evident in comparison to other companies. We use photolab grade printers that print in less than 8 seconds on a water proof, tear proof & smudge proof paper.</i></span><b><i><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /></i><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Weddings are an obvious use of the photo booth, what other sorts of events have been big?</span></b><br />
<a href="http://2.bp.blogspot.com/-pTlmVm1k0ZU/VQzQs-2g1DI/AAAAAAAAAOY/E_oDetMtBuI/s1600/Banner.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-pTlmVm1k0ZU/VQzQs-2g1DI/AAAAAAAAAOY/E_oDetMtBuI/s1600/Banner.jpg" height="212" width="320" /></a><span style="color: #3d85c6;"><b><br /></b>
<span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>Social <a href="http://www.socialphotobooth.ca/">Photo Booth's</a> clients are both individuals & businesses. Weddings makeup the biggest majority of the individual clients in addition to birthday parties, reunions, anniversaries, bar & bat mitzvas while the business side of business consists of corporate events, staff parties, product launches, new store openings, conferences & christmas parties</i>.</span></span><b><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;">What have been the challenges as you've grown?</span></span></b><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>One of the challenges we had was how to be able to replicate the success we had in our local market in other markets where competition is stronger & customers have different level of expectation. Social <a href="http://www.socialphotobooth.ca/">Photo Booth</a> started in Ottawa, Ontario in Canada. Then expanded to included services in Montreal where have a dedicated team of bilingual staff to cater to the french community in Montreal & we have just recently launched in Toronto. Toronto's market is strong. But our connections & contacts with corporate clients have helped us develop a network that has started to pay off in the Torontonian market where all corporate headquarters are located.</i></span><b><i><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /></i><br style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;" /><span style="background-color: #f7f7f7; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Any advice you would give to other entrepreneurs thinking of chasing their dream?</span></b><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>I would say everything successful starts with a small idea & then grows. Whenever you have an idea you believe in it, don't be afraid to pursue it & see where it may take you. Most importantly ask for advice, & opinions don't rely solely on your own judgement & be open to criticism, it only makes you better.</i></span><br />
<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><br /></span><span style="color: #555555; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 18px;">Visit the Social Photo Booth @ <a href="http://www.socialphotobooth.ca/">www.socialphotobooth.ca</a> </span></span><br />
<span style="color: #555555; font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white; font-size: 14px; line-height: 18px;">For inquiries please email: <a href="mailto:info@socialphotobooth.ca">info@socialphotobooth.ca</a></span></span>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-69019836835071089272015-02-24T17:09:00.003-08:002015-03-29T06:14:46.787-07:00Dasiyes Owner Chiara Pascarella speaks Weddings and Event Planning!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-yxkp0nDFp7A/VO0hQgOQscI/AAAAAAAAANU/5QJFyNlvmPM/s1600/Chiara.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-yxkp0nDFp7A/VO0hQgOQscI/AAAAAAAAANU/5QJFyNlvmPM/s1600/Chiara.jpg" height="320" width="311" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Dasiyes Creative Director Chiara Pascarella</td></tr>
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>Chiara Pascarella is the owner of the event and wedding planning company <a href="http://weddinginitaly.org/">Dasiyes</a>. From its beginnings in Moscow, to leading its expansion to locations in Rome, Chiara has led the growth of her company in supporting prestigious people and organisations all over the world. </b></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>How did you get involved with weddings & events ?</b></span><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>Organising events is a passion, I have been doing it since I was a teenager. At my 18th birthday I organised an event for 300 people. Growing up I decided to turn it into a business. I first got an MBA to understand how to properly run a business, then a specialised in marketing and communications which took me to work in a leading multinational company. In 2006 I started my own business.</i></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>You’re well-known for organising fairytale weddings, what have been the challenges?</b></span><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>Organising a wedding is always a challenge because lots of emotions are involved. Our role as wedding planners is to put the stress on us and do so that the event is flawless. The couple, their family and the guests only need to enjoy it.</i></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>And what is the most rewarding ?</b></span><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>The happiness of satisfied couples who keep thanking you.</i></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>How has your experience in running the business been different from what you expected?</b></span><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>I thought I would have more free time but it has been the opposite, when you run your own business you never stop working, it's a 24h job. </i></span><br />
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<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-FgxvTGmiNKY/VO0rKghayII/AAAAAAAAANk/rdpDD9733Rw/s1600/Untitled11.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-FgxvTGmiNKY/VO0rKghayII/AAAAAAAAANk/rdpDD9733Rw/s1600/Untitled11.jpg" height="200" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Why not arrive to your wedding in a helicopter,,you can with Dasiyes</td></tr>
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<b><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">What have you done that h</span><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">as been very effective in helping to grow the business?</span></b><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>I am a natural networker and good at PR, I guess it's easy for me to spread the word, but that's nothing if clients are not satisfied. I understand people, I know what they want, and I do everything possible to make them express themselves so to realize events that suit them perfectly. Only by doing this you can satisfy them.</i></span><br />
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<span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><b>If you woke up tomorrow at the beginning of your career, but with the event knowledge you have now, what actions would you make a priority when starting again?</b> </span><br />
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<span style="background-color: white; color: #3d85c6; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;"><i>First of all define the target and work only with a demanding clientele, then find a good team, like the one a have now, who share my values and goals.</i></span><br />
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<i><b><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; line-height: 18px;">Contact Chiara Pascarella for Weddings & Event planning @ </span><span style="color: #555555; font-family: Helvetica Neue, Helvetica, Arial, sans-serif;"><span style="font-size: 14px; line-height: 18px;"><a href="http://weddinginitaly.org/">weddinginitaly.org</a></span></span></b></i>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-33416344573420854152015-01-20T11:25:00.001-08:002015-03-29T06:09:18.910-07:00Lets Fly Entrepreneur & Philanthropist Matthew C. Martino speaks to CHC!<div>
<b>Matthew C. Martino is a British Entrepreneur & Philanthropist. At 22 years of age his current business portfolio </b><b>includes Lets Fly Academy an aviation consultancy firm, MMD - Tech an app acquisition firm, Land investment </b><b>holdings and his charitable foundation <a href="http://www.mmbf.co.uk/">MMBF Trust</a>. We held an interview with him to find out more about his </b><b>current and future projects.</b></div>
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<b>Tell us about your main project, Lets Fly Academy it has gone from strength to strength, what<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-tVnqabltv8c/VL6zRKBIPjI/AAAAAAAAAMg/ERnaKbgSSjA/s1600/Matthew_C_Martino.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-tVnqabltv8c/VL6zRKBIPjI/AAAAAAAAAMg/ERnaKbgSSjA/s1600/Matthew_C_Martino.jpg" height="320" width="264" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Martin C. Martino</td></tr>
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advice would </b><b>you give an entrepreneur about promoting their website? What has been the single biggest impact on your </b><b>business with marketing? </b></div>
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<span style="color: #0b5394;"><i>Lets Fly Academy has done very well over the past few years, its an aviation consultancy firm and we have managed to build an impact through marketing. My biggest advice regarding marketing is that it doesn’t come cheap, I’ve invested a lot into marketing and not just having a team for it but also using PR companies. Marketing has allowed our business to reach more potential customers and clients worldwide and given us a good google standing.</i></span></div>
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<b>You have multiple ventures, or multiple products, what has been the biggest challenge for you for you </b><b>building your business? </b></div>
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<i><span style="color: #0b5394;">Yes indeed I have a few things I’m working on including MMD - Tech my app design firm and <a href="http://www.mmbf.co.uk/">MMBF Trust</a> my charitable trust and the biggest challenge is always trying to find which ones to prioritise. Sometimes I spend all week working on Lets Fly Academy and I realise that MMD - Tech hasn’t moved much, it’s a case of knowing how to manage all of that but I have assembled a great team and they assist me in driving the businesses forward.</span></i></div>
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<b>Do you think that entrepreneurialism is something that is in your blood? Or is it something that can be learnt?</b></div>
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<i><span style="color: #0b5394;">I think to some degree it’s something in your blood. I never thought I would be running my own business in high school but after high school I put my mind and heart into it and I’ve never looked back since. Being an entrepreneurcan be learnt however being a great entrepreneur will come from within.</span></i></div>
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<b>If you could have given yourself a piece of knowledge or advice when you started what would that be? </b><b>Which opportunities should you have followed; what pitfalls would you have avoided? </b></div>
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<tr><td class="tr-caption" style="text-align: center;">Matthew in Lets Fly Academy's Commercial</td></tr>
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<span style="color: #0b5394;"><i>I think one thing I have learnt over the years is the importance of a team. When I went through my early years ventures most of them didn’t materialise or didn’t work out as I tried to be the director, administrator, accountant, marketer, salesman and every role within the company. So what I found is that I ended up being burnt out and one the other hand I wasn’t making any progress as I couldn’t keep up with it all, no matter how hardworking and energetic you are as a businessperson you will always need a team behind you who support and bring ideas to the </i></span></div>
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<span style="color: #0b5394;"><i>Currently my future goals are to work on growing MMD - Tech who primarily design and acquire <a href="https://itunes.apple.com/us/artist/matthew-martino-designs/id552508553">apps</a> as well as growing my international charity <a href="http://www.mmbf.co.uk/">MMBF Trust</a> to be able to reach more aspiring filmmakers and pilots. I’m also looking into investing in a few businesses particularly start ups. Angel investing is something I’ve been interested in for a while and I think the time is right.1. Tell us what you consider to be the most useful technique in the design/development process?</i></span></div>
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Visit Martin C. Martino's sites<a href="http://www.mmbf.co.uk/"> http://www.mmbf.co.uk/</a> and <a href="https://itunes.apple.com/us/artist/matthew-martino-designs/id552508553">iTunes apps</a></div>
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The <a href="http://www.amazon.co.uk/Matthew-Martino/e/B00D19OH1U"><i>Lets Fly</i> </a>book by Martin Marcino is available now on <a href="http://www.amazon.co.uk/Matthew-Martino/e/B00D19OH1U">Amazon</a>. </div>
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com1tag:blogger.com,1999:blog-6212288563160134963.post-1978937773020617652015-01-17T08:26:00.001-08:002015-03-29T06:11:22.329-07:00Gillo Welcomes us to The World of Creative Design and Fashion Retail! By Stephen Esketzis<b><span style="font-family: inherit;">CHC Creative Director Gillo gave his thoughts on branding and creative design on his recent interview with social media blogger Stephen Esketzis. </span></b><br />
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<strong style="color: inherit;"><span style="font-family: inherit;">Tell us what you consider to be the most useful technique in the design/development process?</span></strong></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">I think before even getting to the process, the most important aspect is getting to know the audience, the prospect of knowing your audience ensures that the creative product meets their needs and expectations.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">When I embark on a piece of creative work, I put a lot of effort into being aware of who my creative product is for. It’s then informed by the themes, subject matter and content of my work, as well as my own influences and approach.</i></span></div>
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<img alt="GilloPic" class=" wp-image-1335 alignright" src="http://www.stephenesketzis.com/wp-content/uploads/2015/01/GilloPic-219x300.jpg" height="389" style="border: none; float: right; height: auto; margin: 5px 0px 20px 20px; max-width: 100%; outline: none;" width="284" /></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">I mentioned audience expectation as well; this question could be answered in two parts. Part 1 relates to me and my offering and Part 2 relates to audience expectations of the elements surrounding that offering i.e. channel, pricing, venue, experience etc.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">My offering is comprised of the elements that help me define the audience in the first place. My audience might either have the same tastes as me, or they might be inquisitive explorers wanting to investigate whether or not my creative product will suit them</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">Expectation is based on the audience’s prior experience of my work or of similar works. From making the decision to go and experience my work, a journey begins. The route is flanked by the audience’s assumptions, informed by prior experience of my work or similar. They’re going to make comparisons about price, content, venue and more.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">For me the creative process is a serialized story. If the engagement with the audience is healthy, they’ll avidly await each installment to find out what’s going to happen next. If I am embarking on a new project, I have an opportunity to bring an audience on that journey with me, encouraging their emotional investment in the idea.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i style="background-color: white;">A practice I usually use is to create a model of an ideal customer/audience member for my work – personas. What are their tastes, background, education, location, or even their marital status? What are their values? I then create variations on this model, as many as I can think of, and the results will be my audience profiles. This then informs the production of the right type of creative product, via channels which the audience consumes such material and hopefully it is engaging enough to become spreadable and dynamic.</i></span></div>
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<strong style="color: inherit;"><span style="font-family: inherit;">Where does branding fit into your development strategy?</span></strong></div>
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<span style="color: #0b5394; font-family: inherit;"><i>Here’s a piece of concrete, it’s got a little color on one side and I would like £2,500 for it…no chance that’s going to happen. What if I told you it was the first fragment chipped off the Berlin wall? I might be a little closer to having you take your wallet out. That is the power of branding, that emotional resonance which represents everything one stands for. The wall in Berlin is no different to any other wall physically, but that wall is a brand, just for that the value is much higher in the audiences mind.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i>As a challenger brand, entering the market place – branding is very important – I am trying to build a brand that represent the values that makes me unique, rather than what makes me admirable. The challenge is to differentiate myself and the need to overcome marketing clutter that in today’s 24 hour “always on” world puts increased demands on people’s time. Secondly, my brand has to overcome tribal buying habits and I have always thought that if you want to differentiate yourself, forget about best practice! Best practice is common practice – doesn’t add up to much!</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i>Every brand is built with experience touch points and some of the questions I ask in terms of developing my brand are:</i></span></div>
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<li style="list-style: disc;"><span style="color: #0b5394; font-family: inherit;"><i>How will they learn about me?</i></span></li>
<li style="list-style: disc;"><span style="color: #0b5394; font-family: inherit;"><i>Who and what will be the competition at each of the touch points?</i></span></li>
<li style="list-style: disc;"><span style="color: #0b5394; font-family: inherit;"><i>Where should I put our marketing resources and where should I not put them?</i></span></li>
<li style="list-style: disc;"><span style="color: #0b5394; font-family: inherit;"><i>Touch points used heavily by competitors should these be dropped or not?</i></span></li>
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<span style="color: #0b5394; font-family: inherit;"><i>All these will define the <a href="https://www.facebook.com/CommandHouseCreations" style="display: inline; text-decoration: none;" title="CHC">CHC</a> corporate story, what we stand for, what we believe in and our ingredients to making our customers happy.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i>The <a href="http://commandhousecreations.com/" style="display: inline; text-decoration: none;" title="CHC">CHC</a> brand is ‘a ‘promise of an experience’ and conveys to audiences a certain assurance as to the nature of the creative product they will receive and the standard of quality. I am passionate that CHC becomes recognised for its commitment to service, value & long-term relationships.</i></span></div>
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<span style="color: #0b5394; font-family: inherit;"><i>The <a href="http://www.commandhouse.co.uk/" style="display: inline; text-decoration: none;" title="CHC">CHC</a> brand acts as a guarantee of quality and originality.</i></span></div>
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<img alt="10455941_661108667339559_8986791341955396631_n" class=" size-full wp-image-1338 aligncenter" src="http://www.stephenesketzis.com/wp-content/uploads/2015/01/10455941_661108667339559_8986791341955396631_n.jpg" height="469" style="border: none; display: block; height: auto; margin: 5px auto; max-width: 100%; outline: none;" width="960" /></div>
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<strong style="color: inherit;"><span style="font-family: inherit;">Which design tool makes the biggest contribution to your creative output and why?</span></strong></div>
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<span style="color: #0b5394; font-family: inherit;"><i>Even though we live in a digital world I would still say for me that the ease of putting an idea from pencil to paper forms a significant part of my creative output. Often ideas can be spontaneous and a simple sketch can grow and develop to be the next big brand of tomorrow. Yes, software design tools are important but from a creative standpoint, speaking solely about creativity and leaving technical skill aside, the ability to generate and communicate ideas is one of the most significant skills a creative designer can have in our industry. Drawing exercises the creativity to problem solve and to learn to think in a creative way. It can also be very therapeutic. So for these qualities, the pencil is the design tool which I adhere to creatively the most.</i></span></div>
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<strong style="color: inherit;"><span style="font-family: inherit;">What do you feel are the most important skills for a designer to have/develop?</span></strong></div>
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<span style="color: #0b5394; font-family: inherit;"><i>I admire people who don’t make any compromise within their art. Originality is very important to me and I am always impressed with designers who follow there own approach. In the commercial world however not every designer has the liberty to push creative barriers and often must work within project boundaries. In this context an important skill a designer must have/develop is being able to shape information that is provided to them that meets end users needs. Yes the argument can arise of creativity versus commercialism however what is an important skill for an artist to have in this scenario is observation, of ones audience and environment. My goal in design has always been to push the boundaries and to combine different skills from different industries. Also, being creative and making commercial pieces without losing my soul has always been a very important challenge. Some people think it’s wrong to say that creativity could be commercial… I don’t think this is the case if you work with a good moral code and a good ethic.</i></span></div>
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<strong style="color: inherit;"><span style="font-family: inherit;">If you could leave our readers with one last piece of business advice, what would it be?</span></strong></div>
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<span style="font-family: inherit;"><i><span style="color: #0b5394;">Always look to build long lasting business relationships with not only your clients but also with influencers</span></i>.....<b><i>Read the full interview on the <a href="http://www.stephenesketzis.com/interviews/gillo-welcomes-us-world-creative-design-fashion-retail/">Stephen Esketzis blog</a></i></b>. </span></div>
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-26898924900532498272014-12-03T14:15:00.001-08:002014-12-03T14:16:07.601-08:00CHC Studio Lab<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Here's a sneak peak of the CHC Studio Lab website launching soon!</td></tr>
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<br />CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-19565797386733799162014-12-02T04:29:00.002-08:002014-12-03T12:38:04.725-08:00The Business Show in OlympiaCommand House was at The Great British Business Show on Thursday and what a awesome show it was. From renowned guest speakers such James Caan of Dragons Den to Rachelle Headland of Saatchi & Saatchi, anyone who was anyone in the business world was present.<br />
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For Command House, The Business Show is one of the most important events of the year, not just for its speakers but that it brings like minded individuals together to connect and find ways to grow your business. You can make a business connection that maybe you've never considered or learn something in a seminar that you never thought before would help your business. Its about expanding your horizons and building your business networks, everything any successful business should do.<br />
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It was great to see Michal Cooper of <a href="http://www.thecolourfactor.com/">The Colour Factor</a> at the show. Judging by the impressive display at The Colour Factor stand you would never have guessed it was their first time at the show. Out of her busy schedule Michal took the time to tell us her thoughts about the show;<br />
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<tr><td class="tr-caption" style="text-align: center;">The Colour Factor CEO Michal Cooper</td></tr>
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<i><span style="color: #0b5394;">''For a relatively new business like ourselves this is a good opportunity to connect with other businesses and promote the benefits of our Clothing Colour Guide to them. Already there's been a few interesting discussions about potential collaborations with a few companies involved in fashion. Colour is part of our lives, everyone uses colour but whats important is choosing the right colours to wear that compliment you and put you ahead. Its a very competitive world, and i have been explaining this especially to people from business start ups and to other entrepreneurs; first impressions count, looking good helps you to feel good and this confidence shows''.</span></i><br />
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<tr><td class="tr-caption" style="text-align: center;">SEO Seminar</td></tr>
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Aside from the interesting people at the show what was interesting for us at Command House was the business seminars regarding the latest developments in SEO. Being ahead of the development curve is something for Command House that has proven essential in our business operations. Considering that 93% of all future ecommerce sales would be done using mobile devices gave us food for thought about the trend the retail market would follow.<br />
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All in all it was a great show, if your an expanding business, thinking of moving your business operations overseas or a business start up looking to make connections The Business Show is the place to be and we look forward to meeting you there next year!<br />
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<br />CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com1tag:blogger.com,1999:blog-6212288563160134963.post-38664539139430584622014-11-03T07:21:00.004-08:002014-11-14T16:03:48.128-08:00Interview with Interior Renovator Edgar Bartos <div class="p0" style="margin-bottom: 0pt; margin-top: 0pt; mso-list: l0 level1 lfo1;">
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<tr><td class="tr-caption" style="text-align: center;">Edgar Bartos</td></tr>
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<b>Edgar Bartos is a successful interior renovator whose creative yet retrained work is a sophisticated template of modern living. Known for his practicality, Edgar Bartos has carved out a long standing career as more than a designer but someone who can provide innovative solutions to virtually any task </b><b>earning him the moniker of the 'Ultimate Handyman'</b></div>
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<b><br /></b><b>How did you discover interior design?</b><br />
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<i><span style="color: #0b5394;">I started working in construction from the age of 15. At first I was doing small jobs on construction sites, helping craftsman to do all sorts of things. I was learning by doing, anything i saw i put into practice. I started from the basics helping to cut wood and put insulation, over this period I was gaining a lot of experience. The difference in that time when compared to now is that everything was made by hand, there wasn't the machines that we use today. After 3 years I used what I learned in construction and I decided to form my own company where I could develop a brand that is known for quality, its welcoming staff and our specialist skills. </span></i><i><span style="color: #0b5394;">This was possible as I had built a good reputation which helped me grow the business until where it is today. </span></i><i><span style="color: #0b5394;">I used the name Handyman for the company to set us apart from others for our experience and the personal service we provide, the Handyman name signifies these traits exactly. </span></i><br />
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<b>Where do you find your inspiration?</b><br />
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<i><span style="color: #0b5394;">Magazines, stores, applications, other designers work...it can be from any place. I am always looking for new things I can use. Even on TV shows or YouTube can be a great source of inspiration for me.</span></i><br />
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<b>Where do you like to hang out in your spare time when your switching off and relaxing?</b><br />
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<span style="color: #0b5394;"><i>I like going to clubs, the park, to visit the mountains, these things help me to relax. Also visiting </i></span><br />
<span style="color: #0b5394;"><i>historical places for me is a great way to switch off.</i></span><br />
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<b>Is there a place which you find yourself contentiously drawn to because of the beautiful interior?</b><br />
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<tr><td class="tr-caption" style="text-align: center;">Salina Turda</td></tr>
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<i><span style="color: #0b5394;">There are many places but one of my favourites is Salina Turda, it combines contemporary design with the natural salt of the mine. For me this is a special place which i hold in high regard. Another is the historic fortification in Alba Iulia, the designs here are very beautiful.</span></i><br />
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<b>Can you recommend a place you were where the interior design really impressed and inspired you?</b><br />
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<span style="color: #0b5394;"><i>I cant think of one specific place but what impressed me recently was a project for one of my clients in Cluj. The project was to make an intelligent house, everything was controlled by computer's from the showers to the external lighting system. I was very happy to be involved in this project. </i></span><br />
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<b>Who are your favourite designers currently working in the industry?</b><br />
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<i><span style="color: #0b5394;">I don't want to say one name because there are many good designers but I really like the work of </span></i><br />
<i><span style="color: #0b5394;">Candice Olsen for the way she is able to conceptualise original designs and implement them into </span></i><br />
<i><span style="color: #0b5394;">reality. </span></i><br />
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<b>You have been very successful the industry, completing many great projects. What advice would you give to a new designer just starting out their practice?</b><br />
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<i><span style="color: #0b5394;">To work hard and have sustainability in your work. Professionalism is very important, make sure you plan ahead in order to keep to deadlines set out to your clients. Always check the small details of </span></i><br />
<i><span style="color: #0b5394;">your work as the quality final finishing makes all the difference in your work.</span></i><br />
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<b>What exciting projects do you have on the horizon?</b><br />
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<i><span style="color: #0b5394;">I am focusing now on a special project for affordable housing in large cities</span></i>. <i><span style="color: #0b5394;">From what is available now I know I can make something better in this industry. Also I am planning to do a blog where people can follow my work, how i am working, and demonstrate the do's and dont's of interior design. For people wanting to get into the industry this will be very useful. In the future if someone was to tell me I helped or inspired them to get into design this would be the biggest honour for me. </span></i></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Michal (Michelle) Cooper is the CEO and Founder of The Colour Factor. Since its formation in 2013 the company </b><b>has offered specialist colour consultations that are available via her unique Clothing Colour Guide </b><b>that is available for iTunes download as well as its physical guide form. </b><b>At a fraction of what it would cost to </b><b>seek one to one consultation, the Clothing Colour Guide has revolutionised the way we perceive colour and how </b><b>we wear it. </b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b></b><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Can you tell us a little about your background before getting involved in the colour factor?</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="color: #0b5394;">I have always been passionate about fashion, after spending many years working in the Travel Industry as a consultant and then a trainer I decided to make a change into Fashion consultancy. I first had the idea to set up The Colour Factor after giving my fashion colour advice/tips to my Friends and Family whilst shopping with them. One of my biggest joys is seeing people being confident and excited rather then scared about shopping. I know everyone can wear colour! However, knowing which colours to wear that best suits you is when you look great, you save money, time and you shop with confidence.</span></i><o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;"><o:p> </o:p>What would you say is your strongest skill?</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="color: #0b5394;">My strongest skill is knowing what colours suit people based on their Hair+Eye colouring and also how to create colour combinations. People who understand what colours suit them will then be able to enjoy having a wardrobe full of clothes that they will wear frequently rather than store.</span></i><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Using the colour guide what colours would you say work best for your own facial complexsion?</b><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="color: #0b5394;">My Season colour group is Autumn. Having my Clothing Colour Guide with me is perfect when I go out shopping as it’s very useful in reminding me what my best colours are, such as Olive Green, Sage, Orange-Red, Yellow and Gold.</span></i><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><b><span style="font-family: Arial, Helvetica, sans-serif;">And do you avoid any colours?</span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="color: #0b5394;">Yes definitely, I also know from my Guide what colours I must not wear such as Pink, Blue-Red and Black..</span></i><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Finally can you tell us the key features/benefits The Colour Factor will bring to its users?</b><o:p></o:p></span></div>
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<i><span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;">The benefits when buying The Clothing Colour Guide is that everyone will discover their colour season group and learn which colours make them look at balance and fabulous. They will also know which colours they must avoid near their face. They will have more colours in the wardrobe rather then the usual safe colours. No more trying on sweaters, dresses or make up which make them look drained and tired. When you look good you feel good.</span></i><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><i><br /></i><span style="color: #741b47;"><b><i> </i></b></span><b style="background-color: white; font-size: 15px; line-height: 21.2999992370605px;">For Any Enquiries About The Colour Factor, Please Contact: <span style="color: #0b5394;"> info<a href="mailto:whatif@wearebrandentity.com" style="line-height: 25.5px; text-align: center; text-decoration: none;">@thecolourfactor.com</a></span></b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b> Find The Colour Factor</b>: </span><br />
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<span style="color: #0b5394;"> <span style="font-family: Arial, Helvetica, sans-serif;">thecolourfactor.com</span></span><br />
<span style="color: #0b5394; font-family: Arial, Helvetica, sans-serif;"> https://itunes.apple.com/us/app/colour-factor-clothing-colour/id743821899?mt=8</span><br />
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<br />CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-35528931550775507742014-10-14T04:44:00.001-07:002014-11-14T16:02:35.172-08:00Interview with Brandentity CEO Rajeev: Leading Communications Specialists<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-PPodE-0dbi8/VD0MFXHQiZI/AAAAAAAAADw/rH6V8NTGYks/s1600/rajeev3.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-PPodE-0dbi8/VD0MFXHQiZI/AAAAAAAAADw/rH6V8NTGYks/s1600/rajeev3.png" height="320" width="182" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Rajeev of Brandentity</td></tr>
</tbody></table>
<b>Rajeev is the CEO and founder of wearebrandentity.com a leading brand communications </b><b>consultancy offering strategic consultancy to clients to effectively engage marketing communications in a creative way. Rajeev's long standing history as an influential marketer and his repertoire of work make him the ideal choice for businesses who want to turn communication into a powerful asset for their brand. </b><br />
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<b>Whats one of the first things that go overlooked in communication and how do you improve them?</b><br />
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<span style="color: #2672ec; line-height: normal;"><em style="line-height: 21.2999992370605px;">Most people do not take the time to invest in research, they want to blast out messages across all their communications channels with out trying to establish who are the influencers they should communicate with and how do these influencers consume content, what type of content and how often - taking time to understand the market, the influencers - who they are, where they are and investing in that up front as well as baselines measures for the brand and the brand's reputation will do any company a lot of good in the long run. Stepping back, thinking, planning then executing. Most of the time it's the other way round with many companies.</em></span></div>
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<b>There are so many choices when it comes to Fashion. How would you advise labels better communicate with <span style="line-height: 21.2999992370605px;">consumers?</span></b><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">There is a movement of consciousness now when it comes to clothing, the stigma attached to fast fashion has people questioning the whole clothing and fashion model and supporting local manufacturers - sourcing local supplies - not only does this help the local economy but it reduces carbon emissions from long distance transportation for such materials and goods. Be authentic and use real life models like Dove do and not these photo-shopped perfectly looking beings that really do not exist. It's important for any label to understand their audience, I don't mean doing a market research report, I mean going to the shops on the shop floor talking to customers, question what they buy and why, what makes them tick - what do they look for in a clothing item - knowing that solves time and money in how to communicate to people.</span></em></div>
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<b>What messages would you explore to reach these consumers?</b><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">A lot of what I said above really speaks to this, but developing a message has to resonate from inside a company as much as it does outside, your workforce needs to believe in the product, the brand and not only what you do but why you do it, your consumers have to understand why you get out of bed and do what you do, what problem are you trying to solve for your consumers.</span></em><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">There is so much noise out there, people are very good in today's digital age in tuning out brand centric advertising and messaging, what they want is content that solves their problems, answers their questions, insights, they want content that educates, entertains but above all they won't care what a label tells them, they care about what their friends are wearing, where their friends are shopping - not what a label tells them about how good a label's products are.</span></em></div>
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<b>Assuming that you’re figuring out what your message is, and the words in which to express it, </b></div>
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<b>how do you decide what medium to use to deliver that message?</b><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">You have to tailor your message based on the channels you decide to use, you can only know that from researching and finding out how your target prospects consume their content. You can't take the same message and ad from a billboard and stick it on a broadcast commercial or a tweet, the message needs to be tailored accordingly.</span></em><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">Your owned media channels (your website, your corporate brochure) these are platforms your brand has to be at its best, your social media channels or mass advertising campaigns need to bring and direct people to your owned media channels where people can not only see your brand at it's best but they need to experience your brand at its best - but remember you message needs to be the same and unified but tailored to different channels - too many different messages confuses the audience and dilutes your brand and what you stand for!</span></em></div>
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<b><span style="color: #444444; font-family: Calibri, sans-serif;"><span style="font-size: 15px; line-height: 21.2999992370605px;">Usually its common for a fashion label to have its own specific 'language' to bring across their message. </span></span></b><b style="color: #444444; font-family: Calibri, sans-serif; font-size: 15px; line-height: 21.2999992370605px;">How important is this?</b><br />
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<span style="color: #2672ec; line-height: normal;"><em style="line-height: 21.2999992370605px;">Every label needs to forge it's own identity, with it's own tone of voice - your organisational identity, brand and reputation are all linked - language is all fine, but remember it's about adding value to your consumers, companies that thrive are ones that understand that value is created at the interface between the customer and the organisation - the manner, tone of voice and efficiency in responding to a customer's e-mail or tweet, or do you put your customer on hold to a foreign call centre and make them waste their time and make it worse by bombarding them with an automated message on how much you care about them - they want you to show that you care about them not tell them you care about them. Did you send them their merchandise in a hassle free manner in a package that inspires or educates them or makes them smile and does the method of them receiving your package make life easier or difficult to them? Was there a personalised note for them inside the package to thank them for shopping with you? Labels do not focus on this - they focus on defining a message - define a service and your brand defines itself! Differentiate yourself from your competitors by doing the basics right!</em></span><br />
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<b>Marketing has been used for removing perceived barriers to wanting or doing something, be it mental or cultural <span style="line-height: 21.2999992370605px;">barriers. How much has this been relevant in your work?</span></b><br />
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<em style="line-height: 21.2999992370605px;"><span style="color: #2672ec; line-height: normal;">Most of my work involves in helping companies understand why they do what they do, what problem are they solving for their customer and how they want to be identified as would they like to be a Dr. Watson and support their prospect, do they want to be Superman and fight for the everyday person and give them value - what personality and tone of voice do they want - I then help them develop their core messages and develop their copy for their brochures, websites etc.</span></em></div>
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<span style="font-family: inherit; font-size: 12pt; line-height: 22.7199993133545px;"><b>What key area do you view as important to promote a fresh, forward thinking fashion label?</b></span><br />
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<span style="font-size: 12pt; line-height: 22.7199993133545px;"><em style="line-height: 22.7199993133545px;"><span style="color: #2672ec; line-height: normal;">Focus at the interface of where value is created, all the touch points with your customer or prospects, make it easy for them, save time for them and help them make their decisions - do not force them to decide - provide information, advice and insights. Do the simple things well and do it with passion. If you did not exist today will anyone care. If Amazon or Google did not exists today - will that make things easy for people today or not and will they care. You betcha they will - find a reason that people will value you - that is your brand promise and never ever ever break that brand promise - your credibility and your reputation depend on it, it takes a long time to get your credibility back once you break your brand promise.</span></em></span></div>
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<b><span style="background-color: white;">For Any Enquiries About Brandentity, Please Contact: </span><a href="mailto:whatif@wearebrandentity.com" style="background-color: white; font-family: effra-regular; line-height: 25.5px; text-align: center; text-decoration: none;">whatif@wearebrandentity.com</a></b></div>
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-70397004290472341412014-10-12T05:45:00.002-07:002014-11-11T13:27:01.437-08:00Interview with Command House Creations I.T Wizard Seng<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-lzvW2J-os_0/VDp3uDo6NLI/AAAAAAAAADg/kw9oobdxDIs/s1600/10580184_598767556907004_3862625271095776370_n.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-lzvW2J-os_0/VDp3uDo6NLI/AAAAAAAAADg/kw9oobdxDIs/s1600/10580184_598767556907004_3862625271095776370_n.jpg" height="225" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The explosive Mr Seng</td></tr>
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<b>The technical side of running a business can often go forgotten. Behind every store is vital people who help maintain that operations run as smoothly as possible. </b><br />
<b>Command House is no different. Whenever, wherever we require need of a skilled set of hands the one man we know we can count on is Mr Seng. </b><br />
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<b>Can you tell us a little about your background and the work you've done at Command House?</b></div>
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<i><span style="color: #0b5394;">I've always enjoyed all aspects of IT. Even at a young age I
would play around with coding on various platforms. I've been involved with
this industry 10 years now and built a very good reputation and clientele. I
get a lot of satisfaction from my work and take a lot of pride from positive
feedback regarding it. Through my IT work I was recommended to Command House to
optimise and perform maintenance on their systems and update their servers.</span></i></div>
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<b>How does working on a fashion site differ to other projects you've worked on?</b></div>
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<i><span style="color: #0b5394;">Well every customer has their own expectations and
requirements, this is no different in the fashion industry. It’s my job to cater
for what the customer wants and if it’s feasible to implement this within the
boundaries of any technical restrictions there may be. Websites for example, the
trend in the Fashion industry when compared to other sectors is to
over-complicate the usability of websites with the overuse of plug ins such as Flash. It’s very nice having the use of flash on an
intro or having very extravagant backgrounds but how practical is this? Not
much! Having a flash intro can over time become tedious for customers using
your site and push back the presence of your site on the various internet
search engines. Can you imagine having to make 7 or 8 clicks to navigate to the
web page you want every time you visit your favourite site, its something I
wouldn't want to do on a regular basis. What’s important is customer return
rates to your site and this notion can sometimes be lost, it’s my job to often
remind my clients that often practicality over extravagance is the best way to
increase revenue when it comes to eCommerce. </span></i></div>
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<b>What’s been your biggest challenge here at Command House?</b></div>
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<i><span style="background-color: white; color: #0b5394;">When people look at Command House it’s easy to see that the
quality of the work produced is very important for us. I know first hand being
here that if a piece of work isn't up to standard then it will be redone from scratch
until it reaches the level that we can be proud to have our name on. Achieving
this level of work is a very rewarding challenge for me personally, there’s a
great team spirit here and seeing us progressing forward is great.</span></i></div>
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<b>Can you tell us about any future projects you will be
working on?</b></div>
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<i><span style="color: #0b5394;">Its still in the early stages so how much I can say is
limited but for sure we will be looking to expand and branch out our expertise
in the creative field further in the near future. My role in this is again on
the technical side of things so you can expect any developments in this area to
have the same focus on the simplicity of use and quality Command House users
have come to expect.</span></i>CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-81445622771467050322014-08-25T08:10:00.000-07:002014-08-25T08:10:04.489-07:00A Guide to Clothing Maintenance!<h3 class="r" style="background-color: white; color: #222222; font-weight: normal; margin: 0px; overflow: hidden; padding: 0px; text-overflow: ellipsis; white-space: nowrap;">
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">At Command House we maintain the most stringent methods of manufacturer
to ensure </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">our customers get the best product possible. As part of our apparel
quality control procedures </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">all our clothing is vigorously tested by DEFRA (Department
for Environment, Food & Rural </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Affairs) certified Dry Cleaning specialists
to provide the utmost assurance to our customers </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">of the durability of our
garments. The results of these extensive tests have provided us with key </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">recommendations for our customers to take into consideration when washing
Command </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">House Clothing;</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Clothing
to be cleaned in a cold wash at no more than 30 degrees temperature and
for </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">garments to be hung to dry. We <b>don’t</b>
recommend you place garments in hot water or a </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">hot dryer as this can lead
to potential shrinkage.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">For ironing we recommend garments be pressed
inside out to protect the print label. It is possible </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">to iron garments in a
regular fashion if steam pressed only.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Command House garments are <b>wash only</b>. <b>Don’t</b> Dry
Clean as the solvents used can damage/remove </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">the print label on garments.</span></div>
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</h3>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-6709690695455823132014-08-24T11:42:00.005-07:002014-10-14T04:59:50.288-07:00Interview with Command House Sales Director Geoffrey Orchard<div class="MsoNormal">
<b>Every successful company requires strong leadership, a
common vision and a compass to keep it on course to achieve its goals. A man
that we often refer to as a one of the pillars of Command House and whom
encompasses many of these traits is our own Sales Director. Taking time out of
his busy schedule we bring the first of a two part interview with one of the
founders of command house; Geoffrey Ofosu Orchard.</b></div>
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<b>Can you tell us about your background?</b></div>
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<i><span style="color: #0b5394;">I've been in the service industry a long time. Once I realised
I had a passion for communication I felt that it was a perfect fit for the
retail environment. I brought many aspects of my personality into my work.
After a certain stage my ambition reached a point where I felt I was ready to
start my own brand. </span></i></div>
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<b>What would you say is your strongest skill?</b></div>
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<i><span style="color: #0b5394;">I bring a lot of energy and enthusiasm to any environment I
enter. If you have an open character you can energise an otherwise very generic
and static atmosphere that sometimes the retail industry encompasses. The
shopping experience should be fun and customers enticed ideally by the
experience. From big to small companies a customers specifically wants you to
be a personal shopper. They want the friendly energetic character with a split
personality. On one hand your professional and you have a great product
knowledge, a sense of what colours and styles go together. On the other hand
customers want you to be their best friend walking around with them. Customers
want the comfort of their best friend as well as the professionalism and
product knowledge of someone to find unique outfits and flatter them</span></i>. </div>
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<b>How do you stay ahead?</b></div>
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<i><span style="color: #0b5394;">To be frank the only way I see staying ahead of the
competition is constant innovation of style. The second point and the most
crucial point is adapting to change and staying ahead of the fashion curve. So
in other words if there’s a trend on the streets of London, Tokyo, or Paris our
brand would need to be the trend setter rather than one of our rivals. For
example last summer a clothing retailer stocked brightly coloured and styled
leggings which became extremely popular with women on the high street. In <st1:city w:st="on">London</st1:city>’s footfall this particular
style was popular. And at this point in time it was only stocked by one
retailer, the exclusivity was one of the factors what made it highly desirable</span></i></div>
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<b>What goals do you want to achieve with your future projects?</b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="color: #0b5394;">Needless to say all the projects we undertake we work hard
to make successful. Based on my knowledge of the industry and future trends I
feel that one of our future projects will be to expand the brand more into
sports accessories. Smart and sporty is where were looking to go , I don’t want
to give too much away but elements of technology will be added to our clothing.
</span></i> </div>
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<div class="MsoNormal">
<b>What advise would you give people wanting to get into the
industry?</b></div>
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<br /></div>
<div class="MsoNormal">
<i><span style="color: #0b5394;">I would say specifically because we've covered a lot of
areas in fashion becoming a clothing retailer is a very rewarding challenge.
Having an energetic, forward thinking, stylistic view can aid you in this
industry immensely. So if you want to get in the industry have a strong sense
of style and visualise your idea in a retail format.</span></i> </div>
CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-23443480663291395732014-08-11T01:33:00.001-07:002014-10-14T05:02:29.394-07:00Interview with social media guru Hus! <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-wGhe9er19xQ/U-h_a1LEjmI/AAAAAAAAAC8/uhe71jYf-pQ/s1600/IMG_2507+finalCopy.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-wGhe9er19xQ/U-h_a1LEjmI/AAAAAAAAAC8/uhe71jYf-pQ/s1600/IMG_2507+finalCopy.jpg" height="220" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Hus at the Command House Creations studio</td></tr>
</tbody></table>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>Behind every one of our posts or tweets lies a man who we fondly know as Hus. As Command House’s social media marketing manager, Hus’s attention to detail, quick wit and ability to adapt to any given situation makes him a well-liked and valuable member of the Command House team. Taking a seat now in the Command House studios let’s hear from our multitasking man of many talents;</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b><br /></b></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>You have been at Command House for some time now and you have recently started administrating our social media activities. How has the transition been from your past job roles to your current management position?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white;"><span style="font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 17.9400005340576px; white-space: pre-wrap;"><i><span style="color: #0b5394;">The transition is a work in progress! In the past, I've had the opportunity to work in many different jobs roles. I've worked as a chef, a tradesman, in finance and in the music industry but nothing prepared me for the creative activities I've experienced here. It’s definitely a welcome change and I’m having a great time working with the team. We’re always churning out new ideas and finding ways to implement them.</span></i><span style="color: #333333;"> </span></span></span></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>That’s great to hear. What will you be focusing on in your new role?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #0b5394; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><i>As you can imagine, we receive a lot of emails from our fans and not all are related to clothing. We really do get a mixed bag of questions to answer! It’s important to us to keep up the interaction with our fan base and be more social on the blog and on twitter as well as Facebook. Things are always happening and it’s my job to let our fans know the latest news and developments on all things Command.</i></span><br />
<div style="text-align: left;">
</div>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>What skills do you think are important in social media?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white;"><span style="font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="color: #0b5394; line-height: 17.9400005340576px; white-space: pre-wrap;"><i>Definitely to have a great sense of humour. In social media words are important and a catchy line or saying can get peoples attention. So creativity also is a great skill to have, alot of times i draw on my experience when i composed music which i enjoy and has helped me a lot in my new role here.</i></span></span></span><br />
<span style="background-color: white;"><span style="color: #333333; font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span></span></span>
<span style="background-color: white;"><span style="color: #333333; font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 17.940000534057617px; white-space: pre-wrap;"><b>Having a good sense of humour seems to be a running theme for you. Who were your inspirations when growing up?</b></span></span></span><br />
<span style="background-color: white;"><span style="color: #333333; font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span></span></span>
<i><span style="color: #0b5394;"><span style="background-color: white; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;">Growing up I was a fan of the great Richard Prior, very inspirational </span><span class="emoticon emoticon_smile" style="background-color: white; background-image: url(https://fbstatic-a.akamaihd.net/rsrc.php/v2/yF/r/y7JUKSiUB66.png); background-position: -85px -987px; background-repeat: no-repeat; background-size: auto; display: inline-block; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; height: 16px; line-height: 17.940000534057617px; vertical-align: top; white-space: pre-wrap; width: 16px;" title=":)"></span><span style="background-color: white; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"> Love Eddie Murphy’s early stuff as well as Dave Chappelle, Russell Peters and Russell Howard.</span></span></i><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>Can you tell us any unique stories from your time here at Command House?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white;"><span style="font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="color: #0b5394; line-height: 17.9400005340576px; white-space: pre-wrap;"><i>I remember way back when command house first started i went to the bank wearing Command and had the cashier give me a strange look and asked me about the t-shirt I was wearing and where she could get one! We've come a long way since and are now known, these days i'm getting friends and family asking me to get them our clothing all the time. Its thanks a lot to the originality of our designers. The designers have come up with some eye catching and unique designs that draw a lot of attention, but aren't loud or brash. Knowing what these guys do i'm always proud to put my Command on.</i></span></span></span><br />
<span style="background-color: white;"><span style="color: #333333; font-family: Helvetica, Arial, lucida grande, tahoma, verdana, arial, sans-serif;"><span style="line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span></span></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>Speaking of clothing, What's your favourite Command House item of clothing?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #0b5394; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><i>The Women’s Ella7 Polo shirt. I wear it everywhere! (laughs) Just joking, I love my Blue House Hoody. It’s really comfortable and a great original design.</i></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><b>Getting back to your role in social media can you tell us any immediate or future plans?</b></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white; color: #0b5394; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><i>Were becoming more active on our social media pages to keep our followers informed on what is going on here. We may have a few competitions coming up later on in the year so keep an eye on our Twitter and Facebook for news on that.</i></span><br />
<span style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;"><br /></span>
<b style="background-color: white; color: #333333; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.940000534057617px; white-space: pre-wrap;">Finally what advise would you give to someone starting out in social media?</b><br />
<div style="background-color: white; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 17.9400005340576px; white-space: pre-wrap;">
<i><span style="color: #0b5394;">Know when to post! Don’t be random with your timing, if your audience are working professionals then post at times when there most likely to see. Grammar also, its amazing how a simple thing like proof reading and spell checking get overlooked, don't rush to avoid any embarrassment!</span></i></div>
<div>
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-85279911640754770762014-08-04T05:54:00.000-07:002014-11-14T15:59:15.359-08:00Exclusive Interview with Silvija Sheilaite<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-mpg5Eoyjtgo/U9-BVa5kT9I/AAAAAAAAACs/eOcgwyMF3XA/s1600/IMG_0784.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-mpg5Eoyjtgo/U9-BVa5kT9I/AAAAAAAAACs/eOcgwyMF3XA/s1600/IMG_0784.JPG" height="400" width="280" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Striking a pose Silvija Sheilaite</td></tr>
</tbody></table>
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<div style="text-align: justify;">
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<div style="text-align: left;">
<span style="color: #333333; font-family: Helvetica;"><b>Well it’s been a long wait but were
back with an exclusive interview with the amazingly beautiful Silvija
Sheilaite. Known for her piercing good looks and super toned physique Silvija
has graced podiums and featured in catalogues the world over. Now here in the
Command House studios we finally get a chance to sit down and talk about all
things Sheilaite.</b><o:p></o:p></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">Silvija you’ve modelled now a few years, how would you describe
your experiences?<o:p></o:p></span></b></div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">Every minute can be a new
experience when there is a camera on you. I try to be myself and bring my own
energy into the photos. I hope that people can see this. I’ve met many
interesting people and I’ve learned much in this time that I’m sure will be a
benefit for me in the future.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">How did you start modelling?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">I was spotted by a model scout at
the time that approached me for this work. I wanted to try modelling, for me
fashion is very interesting and I have a passion to learn how things work, so
it was a great opportunity to learn something I love.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">How would you describe your style?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">I dress how I’m feeling so I don’t
have a specific style. I can dress smart, simple or sporty, every style has its
own interesting detail.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">From the photo shoots you have modelled so far do you have a
personal favourite you feel brought out the best in you?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<i><span style="color: #0b5394;"><span style="font-family: Helvetica; line-height: 13.45pt;">All the shoots I have been on have
their own unique feel but if I was to pick a favourite it would be my first photo
shoot with Command House where I had the opportunity to work with the photographer
Simon Howard of SNH FOTO (</span><span style="font-family: Helvetica;"><span style="line-height: 17.933332443237305px;">snhfoto.com)</span></span><span style="font-family: Helvetica; line-height: 13.45pt;">. He knows the industry well and he really made me feel at
ease the whole time.</span></span></i></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">What do enjoy the most about modelling?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">The fun part for me is everything
you do before the shoot happens, the preparation, the make up, these things I
really enjoy. It’s funny for me sometimes how much clothes you have to change
also, sometimes we are wearing more clothes in one event than usually you wear
in normal week.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">How would you describe your ideal atmosphere when you’re on
assignments?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">Of course it should be a relaxing
atmosphere, we joke, we have fun, we try to make things as calm as possible
otherwise it can be difficult.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">Do you have any turn offs about modelling?<o:p></o:p></span></b></div>
</div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">I wouldn’t say turn offs, I really
enjoy modelling. In fact if you can say something I don’t like it’s when the photo
shoot ends. Even if I am tired every shoot for me is a big experience and I’m
happy to be a part of it.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<a href="http://3.bp.blogspot.com/-U_tRNHskvxs/VGaWNWkr7hI/AAAAAAAAAG0/MKF_GLAg_HA/s1600/10492234_605165086248554_4224728108554867488_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-U_tRNHskvxs/VGaWNWkr7hI/AAAAAAAAAG0/MKF_GLAg_HA/s1600/10492234_605165086248554_4224728108554867488_n.jpg" height="320" width="213" /></a><b><span style="color: #333333; font-family: Helvetica;">What would you say that you look for in your ideal photographer?<o:p></o:p></span></b></div>
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<div style="text-align: left;">
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">Obviously I like to work with
someone who really knows their work and what they want, someone who explains
how to be better in the moment with the vision that they have. It can sometimes
be strange for me when a photographer just asks that I stand and pose with no instruction.
I like to have a connection with what they expect and what I can give them. For
example when I work with yourselves (Command House) I like how things are made,
everything is explained to me what is needed from me and how correctly I can do
that. I like to know the vision, and when I know what is expected I can give my
best.</span></i><span style="color: #333333;"><o:p></o:p></span></span></div>
</div>
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<div style="text-align: left;">
<b><span style="color: #333333; font-family: Helvetica;">Has modelling changed the way you look at life?<o:p></o:p></span></b></div>
</div>
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<span style="font-family: Helvetica;"><i><span style="color: #0b5394;">I wouldn’t call it change but it
has given me focus, I’ve seen different styles, the attitude and presence of
people in this work. If I see someone has something useful that I need to
improve then always I try to learn this.</span></i><span style="color: #333333;"><o:p></o:p></span></span><br />
<span style="font-family: Helvetica;"><i><span style="color: #0b5394;"><br /></span></i></span>
<b><span style="color: #333333; font-family: Helvetica;">Where do you see yourself in a year’s time and what are your
future plans?</span></b><br />
<b><span style="color: #333333; font-family: Helvetica;"><br /></span></b></div>
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<i style="font-family: Helvetica;"><span style="color: #0b5394;">Well this year has been very
important for me with work and my personal life. For sure I plan to compete, modelling
has given me a great confidence to participate in my events and to be successful. What
I learn in fashion I try to bring into my fitness and bodybuilding and vice
versa, so it will continue to be this way in the future</span></i><span style="color: #333333; font-family: Helvetica;">.</span></div>
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0tag:blogger.com,1999:blog-6212288563160134963.post-39520151940190168782012-07-11T08:54:00.001-07:002014-10-14T07:32:03.853-07:00Exclusive Interview With Simon Howard<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-YugLGHyw-nA/T_2gC_WSVKI/AAAAAAAAABc/yNZWx4MsrAk/s1600/IMG_1669.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://1.bp.blogspot.com/-YugLGHyw-nA/T_2gC_WSVKI/AAAAAAAAABc/yNZWx4MsrAk/s640/IMG_1669.JPG" height="640" width="425" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Simon Howard at the Command House Creations Studio in North London.</span></td></tr>
</tbody></table>
<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>Here at Command House when we think of style we think of Simon Howard. A successful model and photographer Simon’s versatility in front of the camera and ability to capture imaginative images makes him one of the most sought after talents in the fitness industry. Gracing the covers of fitness magazines or appearing in advertising material for numerous promotional campaigns is all part of Simons standard repertoire of work. Taking all this into consideration it's no surprise to see Simon regularly feature as Command House Clothing’s leading male model and first chosen to launch an exclusive set of interviews for our new blog;</b></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>Command House Clothing (CHC):</b> Simon you’ve been modelling now for a number of years and also branched out into becoming a successful photographer, how has the transition been from one spectrum of the camera to another?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>Simon Howard (SNH):</b> <i><span style="color: #0b5394;">It was a really easy transition, I have a background in design, and actually have a degree in design also, so have always been creative. I really enjoy the freedom and expression as a photographer.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Have there been any major changes in the industry from when you first started to now, if so how have you adapted?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">The industry has changed massively since I first started the internet and social media have changed everything. It makes all the opportunities accessible to everyone and has made the industry even more competitive.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> You’ve worked with major talents in fitness world and still going strong, how have you kept yourself grounded?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">I have always been a realist, It could all be other tomorrow so you can’t let success change you. I am always grateful for the opportunities I get.</span></i></span><br />
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<a href="http://4.bp.blogspot.com/-9yIF4mG8C7A/VD0zh92tP7I/AAAAAAAAAEI/rQiTygVMz1M/s1600/574848_287093768045247_104233959_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-9yIF4mG8C7A/VD0zh92tP7I/AAAAAAAAAEI/rQiTygVMz1M/s1600/574848_287093768045247_104233959_n.jpg" height="320" width="231" /></a><span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Speaking more about apparel, do you dress more for fashion or function?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">Probably more function, as I am always busy.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC: </b>What’s your fashion obsession?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">I’m a basic jeans and t-shirt guy really.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Is there something you would never wear, or something you’ve regretting wearing in the past?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">I worked as a model for a number of years so there are loads I regret having to wear.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Over the past 6 months what’s been your best buy?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">I’ve had quite a few functions to attend so have had to invest in some new dress shirts, I find if you spend a bit more and get one that has some shape and tailoring it’s a much better buy.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> What do you predict to be the star buy of the Command House Spring/Summer collection?</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">As I said I am jeans and t-shirt guy, and there are some great t-shirts in the new range so I am sure they will go down well.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Keeping in mind your own experiences, what’s your top tip for a guy in what to wear when going out on a date?</span>
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><br /></span>
<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">Depends on where you are taking her, if I was keeping it casual I would definitely wear my Command House Hoodie.</span></i></span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>CHC:</b> Finally do you have any upcoming projects/events that you would like to inform your fans.</span><br />
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><b>SNH:</b> <i><span style="color: #0b5394;">I’m really lucky I always have a lot of diverse projects going on, doors seem to be opening to me in lots of different areas, and for all those interested definitely add my facebook page SNHFoto to keep up to date with my latest work.</span></i></span>
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<span style="font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 14px; text-align: left;"><i><span style="color: #0b5394;"><br /></span></i></span>
<b style="background-color: white; font-family: Calibri, sans-serif; font-size: 15px; line-height: 21.2999992370605px;">For Any Enquiries About SNH FOTO, Please Contact: </b><a href="mailto:info@snhfoto.co.uk" style="background-color: white; cursor: pointer; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 12px; line-height: 15px; text-decoration: none;"><b><span style="color: black;">info@snhfoto.co.uk</span></b></a><br />
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CHChttp://www.blogger.com/profile/04566087827990053492noreply@blogger.com0