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Sunday, 28 June 2015

Interview with Matthew Anton, SEO Specialist

Matt Anton is has been involved with the SEO industry since 2006, with his latest projects can be found on mattanton.com


Matt Anton Co-founder of NJ Anton
You’re running an internet marketing & web development agency that’s generating some nice revenue. What has been the experience so far?

My experience has been that people either understand the importance of having a proper online presence or they don’t. While business relies heavily on communication and agreement, trying to convince someone their rankings or reputation matter online is an uphill battle; we choose to do business with those that understand this benefit versus educating them and selling them.

Why SEO – how did you personally get interested in SEO and what drove you the most to found an agency focused on SEO and Marketing?

I first became interested in online marketing in 2006 when my brother Dan Anton and I were attempting to create a social network for gamers. Hard to believe we’ve been around as long as Reddit. During that time my focus was marketing and promoting the website. After spending months and years researching and testing I started to realize SEO was the best source of traffic because it was consistent and provided a fantastic ROI.

Can you list a few of your agency’s best achievements for clients from a results perspective?

We don’t reveal a client’s rankings unless they allow us to share privately with other members. That said, you can look at testimonials from our products and services. You can see with over 1000 reviews and testimonials we have many more clients that simply don’t say anything but a smile and subscription (which we appreciate greatly)

What according to you is the path the SEO industry is taking while going forward?

SEO or any type of data optimization and organization is going to continue to be important. Data is only getting more complicated, and algorithms need to sort it. Whether it’s SEO or something similar in the future, user experience and popularity will continue to fuel it. That’s why Crowd Search Me has been so successful.

Do you think content marketing can be an effective replacement for SEO in future?

Content marketing has been a huge buzzword lately; it goes hand in hand with an SEO strategy but there is a law of diminishing returns. Sometimes content needs to be in the form of trust, with reviews, testimonials, interviews and not necessarily a how to article or video. Businesses need to focus on running their businesses, not turning into a magazine subscription.

From your experiences of running an agency handling Website Development – what is the impact of responsive sites and good site designs in general on user metrics and organic traffic?

Websites that don’t offer up a good experience are going to experience large bounce rates, and low average time spent on page, which Google hates to see. This will hurt your rankings, so a great user experience is always the first step.

In your opinion, what are some of the best ways to build/earn links in the present time without violating Google’s guidelines?

I don’t believe in the black/white/gray hat SEO debate because it’s just noise. There is only 1 algorithm, and it’s our job to feed it near and long term. Any link building or “acquiring” is manipulation, so the best approach is to be smart about it and spread out your efforts.

Where do you see your company and yourself in the next five years or so?

Sound like my mother in law on my first date with my now wife haha. I see myself constantly figuring out ways to help businesses gain an edge over their competition. Right now that vehicle is SEO. It’s a game that I love to play because the stakes are high and the rewards are lucrative and personally fulfilling to help someone else succeed online.

Want to contact Matt?
Email: matt@njanton.com
Phone:  609 372 4518

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