Wednesday 29 April 2015

Interview with Pierre Coombes Managing Director of Big Wolf Marketing Ltd

Pierre Coombes is the Managing Director of Big Wolf Marketing Limited a British based global B2B sales company. Big Wolf has gained a renowned reputation as one of the UK's leading Sales specialists Marketing agencies.

What does Big Wolf Marketing Ltd do and how is it different from other marketing agencies?

Pierre Coombes Managing Director of Big Wolf Marketing Ltd
At we are a specialist Telemarketing agency, but we also cater to other marketing needs like digital, design and even print. What differs us from the other Marketing agencies out there would be our real focus on value for money, by ensuring we create results in-line with our clients expectations. 

Can you describe yourself briefly? What is your passion? How did you get started and how did you become a Managing Director?

I'm passionate about people, psychology, methodology and of course as an entrepreneur challenges that yield the opportunities to created extended income for both my business and my clients.

What's your day-to-day kind of role? What do you do day in day out?

Most of my day is spent consulting with clients, with the view to understand their businesses, challenges and short and long term goals. I also coach, train and talk at events, while at the same time, quite unusually I'm a very active MD, I do from time to time deliver active specialist telemarketing myself for corporate and high profile clients. 

What do you think are the main elements of a good marketing strategy?

There's really no one good marketing strategy for every business, for example some companies telemarketing doesn’t look to return a viable return on the investment and digital may be the leading route to return. Both myself and my team look at companies on an individual basis and look to understand their business model and then look to plan and implement a strategy that works uniquely for them.

What is the biggest marketing mistake a business can make?

Relying on 1 route to business, i.e just advertising or just email marketing, too many people make assumptions and place their eggs in too many baskets and that’s usually an unwise option. 

Concerning lead generation? Where do you think B2B vendors can find the most in-market sales opportunities today?

Well undoubtedly the internet isn’t a bad place to start, so having a central business platform online to best position your business is key. That said without real interaction, you cant do business, and thus as I’m sure you'd expect, Id over most suggestions for how to find most opportunities, say it is in the power of expert telemarketing to really give action.

What can we expect from you in the future? What's to come? 

I'm very excited to announce that not only do we have our flagship head-office in Reading Berk, our satellite Mayfair,London & Manhattan, New York offices, but we are launching a new Office in Valletta, Malta at the start of July the website will soon be up at 

Contact Pierre Coombes @

Sunday 19 April 2015

Interview with Urban Starz Media founder and music publicist Lashaun Turner

Lashaun Turner is the CEO and Founder of Urban Starz Media, a global media and leading urban publicist firm based in the United States. The company has grown from strength to strength representing music artists and building exposure in established online as well as print media.  

Give us a little background on yourself. What have you done inside and outside of music? What lead you to start Urban Starz Media?

Lashaun Turner CEO & Founder 
Outside of the business I’m a mother who raised three kids, and now a grandmother. I’ve worked as a Registered Nurse for 25 years, and am an all-around Entrepreneur at heart. I’ve been involved with several business ventures throughout the years and I’ve even sold Real Estate.

The Music Industry and Public Relations however sort of picked me! I began social networking back in the days when Black Planet & Myspace first became popular social networks. I was a very active member of the News sections and forums and began to develop an online persona that I parlayed into my own popular Blog and Radio show known as the “Ms Rant” show. I became a You-Tube partner and was even interviewed by the Associated Press. Eventually I started getting approached by indie artists to do write-ups and features on them and that’s how I was introduced to the indie music industry. After that I became an established blogger & contributor on other popular globally recognized magazines like YoRaps, and Gorilla Leak. I realized that the connections I’d made over the years social networking and my ability to write were a skill set publicists have, and, artists would pay for- so I launched my company with a focus on becoming a strong voice for the Urban Artist and Entrepreneur in the emerging New Media realm that is the Internet.

The world of PR is awfully elusive to most musicians. Can you give us a breakdown of what most music publicists do?

Generally Music Publicists work to get media exposure for Artists through online or print coverage, and via radio or television interviews, radio airplay, and Social Media.

I specifically work in the URBAN GENRE of music with up & coming artists. I have placed clients in HYPE MAGAZINE, SOURCE MAGAZINE AM/FM/STREAMING RADIO, and other premium Hiphop/Urban Culture sites.

What do you find the most rewarding part of your job?

I enjoy helping independent artist who are seriously trying to get to the next level, exceed in their music careers. It’s very satisfying to watch the motivation and encouragement an artist gets when they start to see people outside of their friends and family experience and interact with their music. Recently I was able to place a client in the HYPE Magazine and SOURCE on the same day , the excitement was palpable and the artist and the whole team felt like they were finally getting the recognition they’ve worked hard for. Their efforts are paying off- that’s what I enjoy, helping artists see a payoff from their exposure.

What have been some of biggest struggles you have faced in the industry?

Some of the downfalls I think are related to the fact that these artists are struggling for the most part. Many of them are maintaining jobs while trying to have a music career at the same time. It’s a difficult proposition because to have any measure of success in this industry you MUST invest in yourself and that means you must have a budget. At the same time you have to be able to dedicate your time & energy to your music like it’s a full-time job. Therefore one of the downfalls I run onto is not being able to work with someone either because they have no budget or in some instances if they do, they don’t have time for interviews, questionnaires, making appearances and building social media fans & followers, which are all crucial elements in the exposure process.

Another challenge in working with some artists is that many haven’t taken the time to educate themselves on the business of music and branding. There are a lot of “hobbyist” artists out there.

There is always debate within the music industry on the state it is in, some say it is dying, others that it is evolving. What are your thoughts?

It has definitely changed and therefore I would prefer to say evolved. I think to some extent the MUSIC itself is questionable right now because of the over-saturation of artists now able to put out songs, 3-4 a day (YIKES) lol.. Anyone can download a beat and become a music artist, distribute their songs on ITUNES and now – you have this state of Music. 

As an Entrepreneur I see all types of potential to be active in this business called music. The Music industry will never die- but it will continue to change.

At what point do you recommend that an artist start working with a music publicist?

When they have the basics – a manager, a project ( GREAT MUSIC)  and a budget. When an artist has taken care of the legalities of their music, and exhausted the reach of their manager’s contacts-it’s time to look at getting a publicist. If you've managed to build some local buzz and you want to expand your reach- think about hiring a Publicist.

People make a big deal about getting radio play still. Is this still as relevant for the modern artist? If so, how does that work?

Radio play is mainly through internet stations for indie artists. And yes radio- terrestrial, satellite –all still important. But as we know the Record Labels/ mainstream artists have and continue to dominate traditional radio. There are very few stations and programs on AM/FM radio that will play independent music. There are some but few. So I think its great if you can get it- but, you can still succeed without it initially. Now don’t get me wrong having a song on the radio is MAJOR and a good look no matter what. There are a few major internet radio stations as well tho – and a lot of people do actually stream music on their mobile devices and such. Internet radio is going to surpass the others eventually..

What are the qualities you've found in the most successful artists you’ve worked with? What has stopped artists you’ve worked with from being successful?

Successful artists are passionate about what they do- beyond driven, more like obsessed.  Work ethic is extremely important. An artist willing to work hard, listen, and learn the business of music is on to a successful path. It’s the old make plan and work it. Strategize build a team and go to work. Making the music is the easy part.

I’ve worked with artists who I thought had great potential but didn’t want to do anything to promote themselves. They turned out to be hobbyist, wanted everything handed to them instead of working collaboratively. Its one thing to hire a publicist to get the exposure opportunity- but it’s the artist who has to engage his/her fans. 

Last question: for anyone wanting to work in this industry, what would be your best advice for them?

Step your game up. Learn the business. Get your music legal, copy-written and join a PRO. Surround yourself with knowledgeable an energetic people who support you and can give constructive criticism. Enjoy the ride and whatever else you do- make great musicJ

FB@ LashaunTurnerPR


Thursday 16 April 2015

Interview with AMG music mogul and founder Devon Brabham!

AMG Founder Devon Brabham
AMERICAN MONSTER GUILD (AMG) is a Music Management company founded in 2010 by Devon Brabham out of a basic need for a management company created for artist development, booking, talent agency for upcoming artists and premier musical expression. Since its origination, AMG has expanded to such midwestern locations as Chicago, Texas, Detroit, Mississippi and the newest expansion is in South Africa.

Over the past 5 years under the direction of its founder and CEO Devon Brabham, the company has traveled the world over constructing opportunities for artists including concerts and showcases. Devon started his music management career at 21 years of age and has served as an independent A&R for several independent labels, most recently, Indie Music Factory.


My younger brother Darek Brabham and I started a platform for Independent Artists, DJ’s, Producers, Dancers, Writers, and Urban Performers from all walks of life. After he passed I decided that Las Vegas and the world were ready for this entertainment platform uniquely created for artists to be heard around the world.


American Monster Guild re-brands artists in order to facilitate their growth. AMG teaches artists about their brand, the legal processes, and procedures necessary in order to gain fans and traction on their growth and potential. Through strategic promotion and marketing AMG gives artists diverse exposure and more opportunities to showcase their talents through exposure, distribution, promotion, marketing and network relationships. American Monster Guild has the proven platform to catapult artists to the next level of their career.


Our mission at AMG is to elevate, teach, and develop artists at all levels of experience in order to expand their musical and individual brand exposure. Through our showcase platform and management structure, artists can be assured that their music and brand will not only impact music fans regionally, but also reach beyond the local area and into other major music markets across the United States.

AMG is most known for the artist showcases we put on and the type of artists that sign up and flock to an American Monster Guild showcase.  We are currently in negotiations with several promoters in order to enter into touring agreements that will provide more national opportunities for AMG Artists.  Our company is growing and has become a respected & known entity in the entertainment industry in Las Vegas.  Now with a stronghold on the Las Vegas music scene we are branching out and gaining recognition and momentum across the U.S.A. This ultimately is the reason artists and other businesses want to work with us.


Ensuring that every day that AMG reaches a new group of fans, DJ pool’s, producer pools, or community. AMG is focused on changing lives, and improving independent artist’s lives and teaching them business savvy techniques.


There are several projects that we have in the works. There is an AMG compilation album slated for summer 2015 which will feature production from some of the hottest upcoming producers and talented AMG artists. Our current roster artists are - VIP, Eddie Fuse, EC2RX, Bono DaKidd, Tray Hazit, Bravo, Rob Mack, Nitti Bo, Howell, Doe Balla. And our newest signing is the multi -talented Boogie Madeoff. Our company is growing and so are all the artists we manage.


The company contact phone number is 702-416-6828 and email address is

Fans can connect with us on Facebook -

Media Inquiries to URBAN STARZ MEDIA &P.R c/o Lashaun Turner (951) 665-8365

Monday 6 April 2015

Interview with Stingray Advisory Group LLC Owner and Co-Owner of Gold Leaf Designs LLC Leandra Williams

Leandra Williams is the owner of Stingray Advisory Group LLC and co-owner of Gold Leaf Designs LLC. The companies dynamic solutions allow business to reach the next level of growth by focusing on key areas of developing marketing strategy development, financial review and strategic planning.  

1.Tell us a little bit about yourself and your entrepreneurial journey.

Leandra Williams
I have always had a passion for learning. I obtained my Bachelors degree with a dual major in Business Administration & Computer Technology. After completing that program, I earned my Masters of Business Administration with a Strategic Business Management concentration. I knew that I wanted to have a speciality focus as well so I looked for a program that was of interest to me and could add additional value to my, at that time, current skill set. That led me to completing a Forensic Accounting certification program. While I was in school, I was working in the corporate world in banking and finance. During that time, I experienced the economic turn back in 2008. Nonetheless, I had the opportunity to work in several different areas as I was promoted within the organization. I worked with business clients a relationship manager and was able to learn about different industries, their strengths and the challenges they were facing. As I was completing my forensic accounting program, I was evaluating my career path and my next steps. The corporate world really wasnt the ideal fit for me and the culture was not a match. I knew that I could be doing more with my talents and abilities. After conversations with family and trusted colleagues, I went to the drawing board to figure out if I branched out on my own, what would my company look like, who would it serve and how would we operate. From that, Stingray Advisory Group & Gold Leaf Designs were formed. Though they are unique entities, they have a great synergy based on the clientele each company serves. They have provided me with the ability to bring my interests and passions into the workplace everyday.

2.Lets discuss how you help businesses. Exactly what is Stingray Advisory Group consulting?

Stingray Advisory Group assists people who either have an idea that they are looking to get off the ground or existing companies who want to take their business to the next level. We create dynamic customized solutions for business growth. Our main focus areas are: strategic planning, fraud preventiontraining, marketing concept development & implementation and website creation. Its very rewarding being able to work hand-in-hand with fellow entrepreneurs and business owners and be impactful in the success of their operations.

3.Whats the common misconception business owners have about expanding and increasing their revenue?

One common misconception is that theres only one way to do it-by spending money. Each business is unique. We are able to really learn more about the clients we work with, where theyre at today and what their goals are. The answer might be increasing marketing or it may be to review their current marketing efforts because they are missing their target audience. There may be ways to reduce expenditures, increase revenue or reallocate resources. We love being able to really analysis an organizations position and figure out how to best meet their needs and help them take that next step.

4.What has been your biggest business challenge as a business advisor?

One of our biggest challenges as advisors is separating ourselves from the previous perception of consultants. Unfortunately the term consultantcan have a negative connotation these days, though unfair. We pride ourselves on developing long-term relationships with our clients and being accessible, reliable partners. We are hands-on when it comes to the implementation of the solutions we recommend. Clients can be confident that we will be with them every step of the way. We dont just provide a recommendation without the tools, guidance and support to see it through.

5.Youre the owner of Stingray Advisory Group and co-owner of Gold Leaf Designs. How do you manage all of your personal and business activities?

Time management is crucial for me. I am the type of personal that writes to-do lists, prioritizes tasks, use calendars and reminders, all of those types of things. I like being organized, which is good, because it would be very challenging to keep everything in place otherwise. I think you can always make time for whats important, whether thats completing a business project or spending time with family and friends. I fully believe in a work-life balance.

6.What do you see as the business issues advisors should be addressing over the next one?

All business issues are important however the biggest issue that were working to address with clients is around the importance of fraud prevention and risk management measures. Unfortunately fraud is an area that is a growing concern however it tends to be something small businesses in particular are reactive to versus proactive. When fraud takes place in a small business, it is typically under-reported and can be detrimental to their operations. We are working to increase awareness of this issue with our clients and help them take necessary steps to identify the potential risks and mitigate them as best possible.

7.What would you like to tell professionals trying to build their business?

To determine where their strengths and interests lie up front. As entrepreneurs, we can easily take too much on our plates and try to manage everything. Its just not realistic or healthy to try and operate efficiently that way long-term. I can certainly understand financially hindrances initially. Being strategic in your focus and understanding what you can realistically do based on not only your abilities but passion, will help highlight what needs to be delegated or outsourced. Utilizing resources and assistance when needed can really help set your business up for long-term success.

Contact Leandra Williams @ &